Mountain Dew® and Little Caesars® are turning up the flavor dial with a fruity new exclusive: Mountain Dew Mango Rush. Hitting Little Caesars locations nationwide on May 5, this limited-time beverage blends the classic citrus zip of Mountain Dew with a tropical mango twist—and it’s available only at the pizza chain. From product developers to flavor fanatics, this collab is more than just a refreshing sip—it’s a case study in smart seasonal innovation and a juicy signal that mango is dominating the flavor charts in CPG and foodservice.
Say hello to mango rush!
Starting May 5, Mountain Dew Mango Rush will be rolling into Little Caesars across the U.S., offering fans a bold, tropical new way to wash down their Crazy Bread®.
Here’s what you need to know:
- Exclusive Partner: Available only at Little Caesars
- Flavor Profile: Citrus Dew + sweet, juicy mango
- Packaging: Co-branded, limited-edition 16 oz can
- Launch Date: May 5, 2025 (just in time for summer)
- Limited-Time Only: Get it while it lasts!
This is Mountain Dew’s second exclusive at Little Caesars, following the successful relaunch of Pepsi Pineapple. Clearly, fruit-forward flavors are working—and Mango Rush is the next wave.
“We’re excited to team up with Mountain Dew for the first time. Our fans seek bold flavors, and Mango Rush delivers—plus it pairs perfectly with our pizza lineup.” said Greg Hamilton, CMO of Little Caesars.
Fruit-forward and flavor-first
At a time when bold, unexpected flavor combos are winning consumer attention, Mango Rush feels like a natural progression. It taps into some of the hottest trends in food and beverage:
- Tropical is trending – Mango, pineapple, guava, and passionfruit are dominating innovation pipelines.
- Seasonal exclusives sell – LTOs (limited-time offers) create urgency, hype, and social buzz.
- Beverage + food pairings – Purposeful drink pairings help brands boost meal combos and check averages.
- Younger consumers crave adventure – Bold flavors and colorful packaging win in Gen Z’s snack-and-sip world.
“Our goal was to collaborate with Little Caesars to create a refreshing beverage that pizza and Dew enthusiasts will love.” PepsiCo’s Scott Finlow, CMO of PepsiCo Away From Home.
Mission accomplished.
Flavored for summer
Sure, it’s a fun soda. But behind the fizz is a big message for the food and beverage industry—especially for bulk ingredient buyers, flavor developers, and R&D teams:
- Mango is mainstream. It’s not just in smoothies and salsas anymore—mango is everywhere, and consumer demand is rising.
- R&D is flavor-focused. Expect more requests for tropical fruit flavors, especially mango blends with citrus or heat.
- Stocking seasonals makes sense. Think juice concentrates, fruit powders, natural flavorings—these drops create seasonal sourcing opportunities.
- Beverage innovation isn’t slowing down. Brands are competing with boldness—this means sourcing matters more than ever.
Whether you supply juice bases or develop custom flavor solutions, tropical is a space worth watching—and mango may just be your MVP this summer.
The bigger picture: Flavor = experience
Mountain Dew Mango Rush is about more than mango. It’s about how brands are using flavor to drive experience, loyalty, and share of stomach. Little Caesars gets a buzzworthy beverage that pairs perfectly with pizza. Mountain Dew gets a chance to own another flavor lane. Consumers? They get something new to try, share, and maybe even collect.
This kind of innovation shows what’s possible when R&D, marketing, and supply chain align around one bold idea. And if you’re in the business of flavor—whether sourcing bulk fruit purées or developing private label SKUs—it’s time to lean into tropical trends.
Join the mango movement
Thinking of launching your own tropical-inspired product? We’ve got the goods. From bulk mango ingredients to custom flavor blends, our sourcing experts can help you ride the fruit-forward wave with confidence.
Reach out to us or browse our catalog of tropical ingredients and let’s make your next launch juicy!
