Marco’s Pizza Expands Specialty Pizza Lineup, Launches $3 Off Promotion Through March 29

Toledo, Ohio — Marco’s Pizza is promoting its lineup of specialty pizzas with a limited-time discount aimed at attracting customers seeking premium toppings and variety. The company announced $3 off any size Specialty Pizza using promo code SP3OFF, available now through March 29, 2026, excluding heart-shaped pizzas and third-party delivery apps.

The promotion highlights Marco’s core specialty offerings, which include meat-focused, vegetable-forward and regional-inspired recipes. Company executives said the initiative is designed to encourage customers to explore the full menu while reinforcing the brand’s positioning around fresh dough and higher-quality ingredients.

According to Technomic’s 2025 Consumer Trend Report, 36% of younger consumers say they are more interested in pizzas with unique toppings than they were two years ago, and more than half are seeking more premium options. Marco’s specialty pizza lineup reflects this demand with recipes such as White Cheezy, Grilled Chicken Florentine, The Philly and Hawaiian Chicken.

The company said its dough is made fresh in-house daily, with standardized preparation across locations to ensure consistency. Specialty pizzas are layered with premium meats, cheeses and hand-sliced vegetables such as Roma tomatoes and onions.

According to Marta DeAguiar, vice president of brand and field marketing, the promotion is intended to reinforce Marco’s role as a destination for both classic and creative pizza combinations.

Specialty pizza lineup includes:

• All Meat – Pepperoni, ham, Italian sausage and bacon
• Deluxe – Pepperoni, Italian sausage, mushrooms, green peppers and onions
• Garden – Mushrooms, black olives, onions, Roma tomatoes and feta
• Hawaiian Chicken – Ham, grilled chicken, bacon and pineapple
• The Philly – Shaved steak, mushrooms, green peppers and onions with white cheese sauce
• White Cheezy – Garlic white sauce, bacon, onions and Roma tomatoes
• The Big Cheese – Three signature cheeses plus cheddar and Parmesan
• Chicken Fresco – Grilled chicken, bacon, onions and tomatoes with blended cheeses
• Grilled Chicken Florentine – Grilled chicken, spinach, red onions, tomatoes and feta
• BarBQ Chicken – BBQ sauce with grilled chicken, bacon and onions

The discount applies to any size specialty pizza, though pricing and participation may vary by store. The company noted that substitutions are not permitted and that delivery orders must meet minimum purchase requirements.

Industry context: premium toppings and customization

The promotion reflects a broader shift in the pizza and fast-casual sector toward premiumization and menu diversification. Brands are increasingly using specialty items and limited-time discounts to test flavor trends while protecting margins.

Market analysts note that younger consumers are driving interest in bolder flavors, plant-forward options, and regional recipes. Pizza chains are also leaning into operational consistency (standardized dough preparation, controlled ingredient sourcing, and centralized recipe development) to scale these offerings nationwide without sacrificing quality.

Marco’s expansion of its specialty pizza messaging aligns with industry efforts to compete not only on price, but also on perceived ingredient quality and customization.

Why it matters

Marco’s latest promotion highlights a growing strategy across the CPG and restaurant industries. Brands are combining value-driven incentives with premium positioning. By discounting specialty pizzas instead of core menu items, the company encourages customers to trade up to higher-margin products. At the same time, it remains responsive to price-sensitive consumers.

The move also shows how brands are using menu innovation and targeted promotions to address changing consumer preferences. Shoppers continue to seek more variety and indulgent options. Younger consumers, in particular, are drawn to unique toppings and elevated flavors. Specialty pizzas provide a testing ground for new ideas without requiring a full menu overhaul.

For suppliers and ingredient manufacturers, this shift is increasing demand for differentiated cheeses, proteins and sauces. These ingredients must be able to support branded recipes at scale.

Other News

The success of these specialized promotions is a key driver behind the brand’s aggressive long-term development strategy. Following a record year of menu innovation, the company recently announced that Marco’s Pizza targets 80 new store openings in 2026, supported by a robust pipeline of over 200 units in development. This rapid scaling demonstrates how disciplined operational growth and high-margin product rollouts work in tandem to increase market share. For suppliers and manufacturing partners, this expansion represents a significant and steady increase in demand for the bulk ingredients and specialized R&D that define the Marco’s brand.

Editor’s note: Source86 perspective

For food manufacturers and private label brands, Marco’s specialty pizza campaign highlights a key industry trend. It reflects the intersection of premium ingredients and promotional pricing. Limited-time discounts tied to upgraded products show how brands can encourage trial. They also help protect long-term value perception.

At Source86, we help food brands and restaurant partners manage ingredient sourcing and FSQA oversight. We also support private label production with transparency and precision. Our network of suppliers and co-manufacturers enables brands to scale innovation across markets. This includes specialty sauces, premium cheeses and custom protein blends.

As consumer demand for variety and quality continues to grow, supply chains must be carefully crafted. The same level of attention applied to products must also apply to operations. Let’s talk.

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External source: Carefully Crafted Marco’s Specialty Pizzas Deliver More Flavor and Value