M&M’S®, a brand proudly part of Mars, is bringing gamification back to the candy aisle. On Tuesday, February 24, 2026, the company announced the return of its beloved Flavor Vote competition following a seven-year hiatus.
This year, the brand is asking fans to act as flavor judges by testing out the new M&M’S Bakery Collection, featuring three limited-edition twists on classic desserts. The winning candy will join the M&M’S lineup for a limited time this fall.
The M&M’S Bakery Collection
The three contenders competing for the top spot include:
- M&M’S® Peanut Butter Cinnamon Roll: This flavor delivers a bakery-inspired bite reminiscent of fresh-from-the-oven rolls by pairing warm cinnamon roll notes with creamy peanut butter.
- M&M’S® Cherry Chocolate Cupcake: This candy offers a balanced, bakery-inspired bite with a sweet finish by blending rich chocolate cake flavors with a hint of tart cherry.
- M&M’S® Lemon Meringue Pie: This fresh take on a classic pie features a crispy center and combines bright citrus flavor with smooth white chocolate.
“The M&M’S bakery collection was inspired by some of the most popular dessert flavor combinations, so we’re really excited to see which variant reigns supreme with our fans,” said Martin Terwilliger, VP of Marketing for Mars Snacking North America.
How to Vote
Fans who want to participate in the flavor-filled competition can start voting today.
Consumers are encouraged to try the new collection and visit MMS.com/vote to cast their ballot. The voting window is open now through May 15, with the ultimate fan-favorite flavor scheduled to be unveiled in late May.
Why It Matters
The return of the Flavor Vote is a smart strategy for M&M’S for several reasons:
- Crowdsourced R&D: Allowing consumers to choose the winning flavor essentially guarantees a built-in customer base when the product officially rolls out in the fall.
- Increased Engagement: By turning a product launch into a competition, M&M’S transforms passive snackers into active brand advocates.
- The Bakery Trend: Dessert-inspired flavors (like cupcakes and cinnamon rolls) continue to dominate the sweet snack category, offering consumers a nostalgic and indulgent eating experience in a poppable format.
FAQs
What are the new M&M’S Bakery Collection flavors?
The three new flavors competing in the 2026 vote are Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake, and Lemon Meringue Pie.
How long has it been since the last M&M’S Flavor Vote?
The competition is returning for the first time in seven years.
Where and when can I vote?
Fans can cast their votes online at MMS.com/vote from now until May 15, 2026.
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