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Source86

Source86

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Moe’s Southwest Grill Brings Back the $10 Meal Dream

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by Agustina Branz · September 22, 2025

Moe’s Southwest Grill Moe Value Meal featuring a junior burrito, queso, fountain drink, and signature free chips with salsa — full meal for under $10.

Moe’s Southwest Grill is channeling that Y2K nostalgia with the brand-new Moe Value Meal. For just $9.95, guests can score a junior burrito, queso, a drink, and the iconic free chips, salsa, and sauces that Moe’s fans already love. In a world where prices on everything from gas to fast food have skyrocketed, this feels like a little victory for your wallet.

The Moe Value Meal, big flavor, small price

The star of the show is simple: a full meal under $10. That means no cutting corners, no “snack-size” portions, just a hearty burrito, creamy queso, refreshing fountain drink, and the bottomless chips and salsa experience that’s practically a Moe’s signature. 

“In today’s world, it feels like $10 doesn’t go very far. We’re proud to offer our guests a full, delicious meal that doesn’t break the bank. The Moe Value Meal is a great example of our commitment to providing incredible value without sacrificing the quality and flavor our fans love.” Mike Smith, Chief Brand Officer at Moe’s Southwest Grill. 

Play the Moe Value Meal game show

But Moe’s didn’t stop at a bargain meal, they also brought the fun. From now through October 5, fans can test their luck with the Moe Value Meal Game Show at MoeValueMeal.com. One grand prize winner will snag free Moe Value Meals for a whole year, while 1,000 lucky players will win a free Moe Value Meal on the spot. Even better? Everyone who plays gets a 20% off reward code, so no one walks away empty-handed.

To crank up the nostalgia, Moe’s is throwing it back to the year they opened their doors. Back then, $10 could fill up your car with gas, buy you a movie ticket and popcorn, or get you a CD of your favorite boy band. Fast-forward twenty-five years, and that same $10 barely covers your streaming subscriptions. That’s why finding a filling, craveable meal under $10 today feels almost unbelievable.

Free chips, salsa, and nostalgia included

Let’s not forget one of Moe’s most underrated perks: the endless chips and salsa bar. With the Moe Value Meal, you’re not just grabbing a quick bite, you’re getting the full Moe’s experience. Pile on salsa, queso, and dipping sauces until you hit peak flavor. It’s comfort food with a side of nostalgia, all wrapped up in a tortilla.

To claim prizes and discounts, fans need to be part of the Moe Rewards program. Luckily, signing up is free and comes with plenty of perks, from exclusive deals to sneak peeks at new menu items. Consider it the modern version of a punch card, only way more rewarding.

Burritos, chips, and a side of nostalgia

It’s easy to laugh at the idea of getting excited over a $9.95 meal, but in today’s economy, little wins like this matter. Moe’s is proving that value doesn’t have to mean compromise, quality, flavor, and fun are all still on the table. And if you’re someone who’s been missing that early-2000s vibe, this deal is like a tasty time machine.

The Moe Value Meal is available now at participating locations. Don’t wait too long though, the Moe Value Meal Game Show and its prizes disappear after October 5. So, grab your burrito, claim your chips, and take a spin at seeing what $10 can still do in 2025. Spoiler: it buys you a whole lot of flavor.

Moe’s Southwest Grill Moe Value Meal Game Show promotion featuring a burrito, chips with salsa, queso, and a Coca Cola drink for $9.95.

Taste the throwback

The Moe Value Meal isn’t just a deal, it’s a reminder that fast-casual dining can still be fun, filling, and affordable. Between the nostalgic game show, the chance to win a year’s worth of meals, and the unbeatable $9.95 price tag, Moe’s is serving up a throwback that hits just right. Because sometimes, the best way forward is a tasty step back in time.

At Source86, we keep an eye on what’s trending in foodservice and retail, from nostalgic throwbacks to the next big flavor wave. Looking to bring value meals, crave-worthy snacks, or private label innovation to your lineup? Let’s talk, our global sourcing team is here to make it happen.

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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