NEW YORK — MrBeast (Jimmy Donaldson) is bringing his latest Prime Video spectacle directly to your dinner table. On Tuesday, January 13, 2026, Beast Industries announced a massive partnership with OpenFortune to distribute millions of custom fortune cookies promoting Beast Games Season 2: Strong vs. Smart.
Starting immediately, diners at participating restaurants across the United States and Europe may find their traditional post-meal treat replaced with a “Beast Games” branded cookie. These cookies contain messages specifically themed around the show’s “Strong vs. Smart” concept, extending the competition from the screen into the hands of everyday eaters.
Rare Fortunes & Real-World Gameplay
The campaign is designed to mirror the unpredictability of the show itself. While most cookies will feature general messages related to the new season, a “small, limited set” of rare fortunes has been written personally by MrBeast. These rare finds are distributed randomly among the millions of standard cookies, turning a routine dining ritual into a potential treasure hunt.
Jeff Housenbold, President & CEO of Beast Industries, explained the strategy:
“For Beast Games Season 2: Strong vs. Smart, we partnered with OpenFortune to place Beast Games messages inside fortune cookies at restaurants across the U.S. and Europe, turning an everyday moment into one of discovery and fun for millions of people. Fans never know which fortune they’ll get.”
The “OpenFortune” Platform
The stunt leverages the network of OpenFortune, a media platform that transforms the slip of paper inside fortune cookies into ad space. By utilizing existing distribution channels—restaurants and delivery bags—MrBeast is tapping into a ritual that millions of people already participate in daily.
Shawn Porat, Co-Founder of OpenFortune, noted that the format is uniquely “unskippable” compared to digital ads.
“Fortune cookies are one of the few moments people still slow down for, read out loud, and share,” Porat said. “What MrBeast saw immediately is that this ritual already behaves like a game. There’s anticipation, chance, and meaning built into it.”
Why It Matters
This campaign marks a significant physical expansion for the Beast Games franchise. Following the massive success of Season 1 on Prime Video, Season 2 is aiming to saturate the “real world” market. By invading a physical space—the takeout bag—MrBeast is bypassing the crowded digital ad market to reach consumers in a moment of pause and reflection. Contact Us!
