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Source86

Source86

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CPG News

New flavors alert: Waterloo sparkling water drops guava berry & ruby red tangerine!

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by Agustina Branz · February 25, 2025

WATERLOO SPARKLING WATER

Waterloo Sparkling Water is back at it again with two fresh, flavor-packed additions to its lineup—Guava Berry and Ruby Red Tangerine! Bursting with a bold, refreshing taste, these new sparkling waters are set to make waves in 2025. Whether you’re sipping straight from the can, mixing up a mocktail, or freezing them into a popsicle, these flavors are here to shake up your refreshment game.

Fizz-tastic news!

Guava Berry is a vibrant mash-up of lightly sweet guava and juicy berries like strawberries and raspberries. If you’re craving a tropical getaway in a can, this one’s for you! The balance of fruit flavors makes it an instant favorite for those who enjoy a mix of tart and sweet in their beverages. Plus, it’s perfect for blending into smoothies or pairing with your favorite snacks.

Bubbles just got bolder

Ruby Red Tangerine is a zesty explosion of tart grapefruit and sweet tangerine, delivering an ultra-refreshing citrus kick. One sip, and you’ll be hooked on its sun-kissed goodness.Whether you’re a Co-Manufacturer looking to scale up production or a Private Label company seeking a unique flavor to add to your portfolio, this could be the perfect fit!

Fizz up your life!

Waterloo is known for pushing the envelope when it comes to flavor. Waterloo’s dedication to crafting authentic, bold flavors is what makes the brand stand out in the sparkling water scene. 

“We’re thrilled to launch Guava Berry and Ruby Red Tangerine, two more innovations that demonstrate our commitment to going all in on refreshing flavor,” Kathy Maurella, Chief Marketing Officer.

Unlike artificially sweetened alternatives, these flavors rely on natural extracts and careful formulation to bring the most authentic taste to every sip.

Music meets bubbles!

To celebrate the launch, Taking Back Sunday’s lead vocalist, Adam Lazzara, is creating exclusive new music inspired by these flavors! Tune in on Instagram (@adamdamnlazzara, @takingbacksunday, and @waterloosparkling) to catch the buzz and vibe out with Waterloo’s latest drops. This unique collaboration brings together the world of music and refreshment, making the experience of enjoying these new flavors even more exciting.

A brand on the rise

Waterloo has been on fire, leading market growth for the second year in a row! 

“From the start, we knew we had something special. Our team continues to drive category growth, create excitement with new flavors, and bring millions of new consumers into the brand.”Jason Shiver, CEO. 

With a reputation for quality and a loyal customer base, Waterloo continues to expand its reach, bringing more exciting options to sparkling water enthusiasts everywhere.

Zero calories. Full flavor.

WATERLOO SPARKLING WATER Guava Berry
WATERLOO SPARKLING WATER Ruby Red Tangerine

Like all Waterloo varieties, Guava Berry and Ruby Red Tangerine are:

  • Free of calories, sugar, and sweeteners
  • Made with Non-GMO Project Verified natural flavors
  • Crafted for a clean, crisp, and refreshing experience

These bold flavors are perfect for those who love to stay active and refreshed without compromising on taste! Whether you’re hitting the gym, relaxing at home, or looking for an alternative to sugary sodas, Waterloo provides a guilt-free, flavor-packed option.

Where to get your new obsession

Waterloo Guava Berry and Ruby Red Tangerine are rolling out nationwide at major retailers like Target, Kroger, Whole Foods, Aldi, Amazon, Walmart.com, Sam’s Club, HEB, and more! Keep an eye out for additional distribution this spring at select Costco locations. With wider availability, it’s easier than ever to stock up on your new favorite flavors.

Join the flavor revolution!

Want to take your Waterloo experience to the next level? Try fun new recipes like the Guava Passion Popsicle and Ruby Red Tangerine Spritz mocktail! These innovative ways to enjoy Waterloo add even more excitement to your hydration routine. Plus, experimenting with new flavor combinations ensures there’s always something new to enjoy.

For more details on where to find Waterloo near you, visit drinkwaterloo.com.

Discover premium ingredients from reliable suppliers, all in one convenient location. Join Source86 today to simplify your sourcing process—reach out to us for your Co-Packing and Private Label needs!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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