- Date Issued: May 8, 2025
- Announced by: FDA on May 9, 2025
- Company Name: New Grains Gluten Free Bakery
- Product Types: Breads, bagels, cookies, croutons
- Issue: Undeclared allergens – eggs, soy, and milk
- Product Details: Sold in Utah between April 7–21, in various flavors and types
- Action: Return affected products for a refund
Shall we learn more about this? Let’s dive in!
What happened?
On May 8, 2025, New Grains Gluten Free Bakery issued a voluntary recall on several of its baked goods due to a labeling oversight—products containing eggs, soy, and milk were distributed without declaring these allergens.
That’s right: gluten-free didn’t mean allergen-free, and customers with sensitivities might be unknowingly chowing down on ingredients that could trigger serious allergic reactions.
Here’s a quick breakdown of the affected products and their key details:
Brand | Product | Size | UPC | Best By Date | Issue |
New Grains Gluten Free | Artisan White Bread | Various | N/A | Lot 90–107 | Contains egg, undeclared |
New Grains Gluten Free | Bagels (Various Flavors) | Various | N/A | Lot 90–107 | Contains egg, undeclared |
New Grains Gluten Free | Cookies (Multiple Varieties) | Various | N/A | Lot 90–107 | Contains egg, soy, milk |
New Grains Gluten Free | Croutons & Bread Crumbs | Various | N/A | Lot 90–107 | Contains egg, milk |
Distribution: Products were sold in Utah retail locations between April 7 and April 21, 2025. Cookies came in clear plastic bags, while breads and croutons were vacuum-sealed in clear bags with colorful labels (red, blue, pink, and more).
Discovery: The error was caught internally when it was realized the allergen labeling didn’t match product contents. Thankfully, no illnesses have been reported.
What caused the issue?
This wasn’t about contamination or spoilage—it was a labeling oversight that slipped through the cracks. Several New Grains Gluten Free products were made with eggs, soy, and milk, but the packaging didn’t list them. For those with food allergies, that’s a serious risk. The issue was discovered internally and triggered a voluntary recall.
Why are undeclared allergens dangerous?
Allergen labeling isn’t just red tape—it’s critical for consumer safety. Eggs, soy, and milk are three of the top nine major allergens identified by the FDA because they can cause severe reactions in sensitive individuals, sometimes within minutes.
Specific dangers of the undeclared allergens:
Allergen | Risks | Who’s at Risk | Common Symptoms |
Eggs | Can cause digestive issues, respiratory distress, and anaphylaxis | Children, especially under 5; people with eczema or asthma | Hives, stomach cramps, wheezing, vomiting |
Soy | Often hidden in processed foods; can cause delayed or immediate reactions | Infants, adults with legume sensitivities | Rash, itching, runny nose, digestive upset |
Milk | One of the most common and potentially severe allergens | Children, lactose-intolerant individuals, dairy-allergic people | Swelling, nausea, skin irritation, anaphylaxis |
Even trace amounts can be dangerous. Anaphylaxis, a severe and potentially life-threatening reaction, is a real concern—especially if someone assumes the product is allergen-free due to its “gluten-free” label.
10 common questions you might have
1. Q: I thought “gluten-free” meant safe for all allergies—what gives?
A: “Gluten-free” refers only to the absence of gluten (wheat, rye, barley). It doesn’t mean free from other allergens like dairy, eggs, or soy.
2. Q: How do I know if my product is part of the recall?
A: Check for lot numbers 90–107 and the purchase date (April 7–21). If it’s a New Grains product bought in Utah, it’s likely affected.
3. Q: Where can I find the lot number on the package?
A: Look near the barcode or seal—it’s typically printed or stamped.
4. Q: What should I do if I already ate the product and have an allergy?
A: Contact your doctor immediately if symptoms appear. If you’re not feeling well, seek emergency help.
5. Q: Can I return the product for a refund?
A: Yes! Take the product back to the retailer where you bought it.
6. Q: No one in my house is allergic—should I still return it?
A: It’s up to you, but to be safe, it’s recommended not to consume recalled items regardless of allergy status.
7. Q: Has this company had recalls before?
A: Not recently, but allergen labeling is a frequent industry-wide issue. (See other FDA recalls)
8. Q: What happens to companies that don’t report this?
A: If not voluntarily reported, the FDA can issue enforcement actions, fines, or shutdowns.
9. Q: Can undeclared allergens really cause death?
A: Yes, in extreme allergic reactions (anaphylaxis), especially if untreated.
10. Q: How can I prevent this as a food buyer or brand owner?
A: Invest in thorough allergen management, supplier verification, and frequent label audits.
Here’s what you should do
- Check your pantry: Look for New Grains products bought between April 7–21 with lot numbers 90–107.
- Look at the label colors: Red, purple, orange, blue, green, or pink.
- Don’t eat it: If allergic to eggs, milk, or soy, avoid at all costs.
- Get a refund: Return to the store where purchased.
- Still unsure? Contact New Grains at 801-980-5751, Monday–Friday, 10 AM–3 PM MST.
Behind the brand
New Grains Gluten Free Bakery, based in Utah, specializes in gluten-free breads and treats aimed at people with dietary restrictions. While this is a rare misstep for the brand, it’s worth noting that allergen labeling errors are not new to the industry.
In fact, similar recalls happened recently:
- March 30, 2025, Fresh Creative Foods issued a voluntary recall for Trader Joe’s Hot Honey Mustard Dressing due to a labeling error that left out crucial allergen information.
- March 25, 2025, The Bakery Group, based in Dallas, TX, issued a recall for two of its bakery products due to undeclared allergens.
“Consumer safety depends on honest, accurate labeling—especially when it comes to allergens. When ingredients like eggs, soy, or milk are missing from the label, it puts allergy-sensitive individuals in harm’s way and damages trust in the brand. This recall is a clear reminder that consistent quality checks and meticulous labeling aren’t just best practices—they’re essential for protecting public health and maintaining credibility in the food industry.” — Eran Mizrahi, CEO of Source86
The takeaway? Allergen labeling isn’t just an FDA formality—it’s a critical part of food safety.
Ensuring Safe Eats
Mislabeling may sound minor, but it carries serious implications in a food industry where transparency and traceability are increasingly non-negotiable.
Why this matters for the industry:
- It highlights the importance of quality control at all levels—manufacturing, packaging, and distribution.
- It reminds co-mans and private label brands to double down on labeling verification.
- For bulk ingredient buyers and suppliers, it’s a cautionary tale: know exactly what goes into your supply chain.
Want to avoid costly recalls and ensure allergen transparency in your own supply chain? Let’s talk! Our team at Source86 is here to help you source safe, high-quality ingredients with clarity and compliance.
