Noodles & Company is serving up serious flavor with its April Taste Tour—a two-week celebration of revamped menu items and crave-worthy deals for Noodles Rewards members. Starting April 12, the fast-casual favorite rolls out 14 days of exclusive offers, including $5 Creamy Cheddar Mac & Cheese and bold newcomers like Pulled Pork BBQ Mac & Cheese and Cajun Shrimp Fettuccine. It’s a tasty opportunity for fans to dig into globally inspired noodles with fresh ingredients and upgraded classics.
Taste buds, buckle up!
Noodles & Company just announced the biggest flavor fest of the year: the April Taste Tour, launching April 12–26, 2025. The campaign kicks off with a fan-favorite—$5 Creamy Cheddar Mac & Cheese—and continues with a rotating menu of daily deals exclusively for Noodles Rewards members.
- Who: Noodles & Company
- What: April Taste Tour – 14 days of exclusive daily deals
- Where: All participating locations nationwide
- When: April 12 to April 26, 2025
- How: By joining Noodles Rewards via their website or mobile app
Members can opt into SMS notifications by texting SIGNUP to 47418 and will receive a surprise perk at the end of the tour.
“At Noodles & Company, we’re all about delivering flavor-packed dishes and real value to our guests. With the launch of Taste Tour, we’re giving Noodles Rewards members a front-row seat to explore the bold new flavors that define our refreshed menu. Every day brings a new reason to come back, try something crave-worthy, and experience just how delicious change can be. We can’t wait for guests to dig in.” Stephen Kennedy, senior vice president of marketing at Noodles & Company.
Pulled pork mac is here to play
These dishes are packed with fresh, made-to-order ingredients, giving returning fans and new guests plenty to love. Even better? The portions are heartier, and the flavor profiles are more adventurous.
- Creamy Cheddar Mac & Cheese – rich, cheesy, classic comfort
- Pulled Pork BBQ Mac & Cheese – smoky, savory, bold
- Cajun Shrimp Fettuccine – zesty with a seafood twist
- Rigatoni Rosa – creamy tomato sauce with a kick
One tour. endless noodles.
This isn’t just a fun promo—it reflects larger foodservice trends:
- Customization and comfort food reign supreme as restaurants respond to consumer demand for nostalgia + novelty.
- Global flavor mashups are making waves in fast-casual.
- Demand for premium, bold-flavored ingredients (think Chipotle, BBQ rubs, quality cheeses) continues to grow across food service channels.
- Loyalty programs are becoming powerful drivers of brand engagement and testing grounds for LTOs (limited-time offers).
This is another signal that foodservice brands are prioritizing bold SKUs, flavor versatility, and consumer interactivity.
New flavors, no fork left behind
Noodles & Company’s Taste Tour isn’t just a delicious two-week journey—it’s a look at where fast-casual is headed: bold flavors, smarter loyalty perks, and inventive twists on comfort food classics. With more than 460 locations and a strong digital rewards program, the brand shows how fast-casual can deliver both innovation and craveability.
Thinking of launching your own bold flavors? Want to explore the spices, seasonings, or plant-based upgrades driving this trend? We’re here to help. Feel free to contact us or explore our range of wholesale ingredients or private label noodle offerings!
