BROOMFIELD, Colo. — Noodles & Company has introduced a limited-time menu collaboration with CRAVINGS by Chrissy Teigen. The offering features a seasonal pasta and dessert bundle. It is available nationwide through May 31.
The launch includes the Chicken Artichoke & Asparagus Rigatoni. This is a spring-focused entrée made with chicken, artichokes, and asparagus. It is served in a garlic-herb sauce. The dish is paired with a CRAVINGS-inspired crispy dessert. The dessert includes cornflakes, peanut butter, and butterscotch chips.
The collaboration arrives ahead of Mother’s Day. It is positioned as a shareable, limited-time menu. The goal is to drive seasonal traffic. It also highlights fresh ingredients alongside indulgent treats.
Noodles & Company confirmed the bundle is available across more than 400 U.S. locations. The rollout is a limited-time. It reflects a broader strategy of rotating menu innovation. The company continues to focus on seasonal ingredients and brand partnerships.
The pasta dish emphasizes vegetables at peak season. The dessert draws from CRAVINGS’ baking mix portfolio. It blends sweet and salty flavors into a single offering.
According to Stacy Moss, VP of Marketing at Noodles & Company, the collaboration supports a broader strategy. It aims to combine familiar flavors with new formats. She said the partnership brings together “a bright, elevated pasta with an indulgent treat.” The experience is designed to be shared.
In parallel, the company is promoting its loyalty program. New members receive a free entrée after a $10 purchase. This signals continued investment in retention. It also supports app-based engagement.
Seasonal strategy meets brand collaboration
The timing of the launch aligns with key spring dining occasions, particularly family-oriented holidays like Mother’s Day, where bundled meals and limited-time offers can drive group orders.
The inclusion of produce-forward ingredients like asparagus and artichokes also taps into seasonal menu trends, while the dessert component leans into nostalgia-driven snacking.
Why it matters
Limited-time collaborations between restaurant chains and lifestyle or celebrity brands are becoming a common strategy in the CPG and foodservice space. These partnerships allow brands to test new flavor combinations, expand audience reach, and create urgency through time-bound availability.
In this case, Noodles & Company is combining seasonal menu innovation with co-branded product development, a model increasingly used to generate incremental traffic without overhauling core menus. The balance between fresh ingredients and indulgent add-ons also reflects a broader trend toward “permissible indulgence,” where consumers seek both health-forward and comfort-driven options in a single meal occasion.
Editor’s note: Source86 perspective
For food manufacturers and private label brands, this collaboration highlights a growing opportunity in co-branded product development and seasonal menu innovation. Partnerships that combine recognizable personalities or brands with established food platforms can accelerate product testing and consumer engagement without long-term risk.
At Source86, we support brands navigating these trends through ingredient sourcing, R&D collaboration, and co-manufacturing solutions. Whether developing seasonal SKUs, scaling limited-time offers, or managing supply chain complexity, our network helps brands bring new concepts to market efficiently while maintaining quality and consistency. Let’s talk.
FAQs
The bundle includes the Chicken Artichoke & Asparagus Rigatoni and a CRAVINGS-inspired crispy dessert made with corn flakes, peanut butter, and butterscotch chips.
The limited-time menu is available through May 31 at participating locations nationwide.
No, the Chicken Artichoke & Asparagus Rigatoni is a seasonal, limited-time offering and not part of the permanent menu.
External source: Noodles & Company Teams Up with CRAVINGS™ by Chrissy Teigen to Deliver Spring’s Most Craveable Comfort Menu
