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CPG News

Schlotzsky’s Deli Teams Up With “King of Sandwiches” Owen Han for New Stacked Subs

Avatar photo

by Agustina Branz · May 6, 2026

SCHLOTZSKY’S DELI LAUNCHES NEW STACKED SUBS — BUILT HIGH WITH QUALITY AND LOTZ OF FLAVOR — IN COLLABORATION WITH OWEN HAN, THE INTERNET’S “KING OF SANDWICHES
Source: PRN

Schlotzsky’s Deli, one of the iconic brands within the GoTo Foods portfolio, is raising the bar—and the height—of its menu. On Wednesday, May 6, 2026, the fast-casual restaurant chain announced the nationwide launch of its new Stacked Subs lineup.

To ensure these new sandwiches meet the highest internet standards, Schlotzsky’s has collaborated with viral content creator and cookbook author Owen Han, widely recognized online as the “King of Sandwiches”.

The Stacked Subs Lineup

The new menu evolution represents a modern take on what sandwich lovers are craving in 2026, delivering generous portions and premium ingredients. The sandwiches are served on Schlotzsky’s new Artisan White or Harvest Wheat sub rolls.

The Stacked Subs lineup debuts with three signature combinations:

  • Zesty Italian: Crafted with bold flavors, high-quality ingredients, and house-made sauces.
  • Honey Mustard Club: A towering build layered with fresh ingredients to satisfy serious cravings.
  • Turkey Avocado BLT: A classic flavor combination elevated through meticulous ingredient balance and a craveable build.

Combating the “Shrinkflation” Frustration

The launch of the Stacked Subs is a direct response to modern consumer grievances regarding value and food volume.

“At Schlotzsky’s, ‘Lotz’ isn’t just a tagline – it’s our promise,” said Donna Varner, Chief Brand Officer at Schlotzsky’s Deli. “As we’ve heard the growing consumer frustration around shrinking portions and corner‑cutting, the launch of Stacked Subs reinforces what we’ve always been about – generous portions, hearty flavors and sandwiches that truly satisfy.”

The “King of Sandwiches” Stamp of Approval

To prove the structural integrity and flavor profile of the new subs, Schlotzsky’s tapped Owen Han to apply his signature “stack tests”. Han has amassed millions of followers through his sensorial, ASMR-style sandwich builds and honest taste tests.

“Teaming up with Schlotzsky’s is a natural fit – we both care about doing sandwiches right,” said Han. “Stacked Subs nail what I look for in a great sandwich – strong flavor combinations, quality ingredients and a craveable build that keeps me coming back for another bite. They don’t just stack up – they stand out.”

Schlotzsky’s Deli New Stacked Subs – featuring Zesty Italian, Honey Mustard Club, and Turkey Avocado BLT (shown left to right).
Source: PRN

FAQs

What are the new Schlotzsky’s Stacked Subs flavors?

The new lineup includes the Turkey Avocado BLT, Honey Mustard Club, and Zesty Italian.

What bread are the Stacked Subs served on?

The sandwiches are served on Schlotzsky’s new Artisan White or Harvest Wheat sub rolls.

Who is Owen Han?

Owen Han is a viral content creator, self-taught recipe developer, and author of the cookbook Stacked, widely known online as the “King of Sandwiches”.


About Source86

Source86 is your premier destination for consumer packaged goods (CPG) news, restaurant menu innovations, and food industry trends. We track the brand collaborations, menu updates, and marketing strategies that shape the way America eats.

Whether you are looking for the latest fast-casual rollout or tracking major influencer partnerships, Source86 keeps you informed. Contact us today to learn more.


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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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