Say hello to your new hydration BFFs! Ocean Spray Cranberries, Inc., teaming up with Dyla Brands, has unleashed a line of zero-sugar powdered drink mixes that pack all the flavor of their iconic juices into convenient, on-the-go sticks. Featuring crave-worthy combos like White Cran x Strawberry, Cran x Grape, and White Cran x Peach, these mixes are made with real cranberry juice powder and loaded with Vitamin C for a delicious immunity boost. Available now on Amazon and heading to stores in January 2025, it’s time to sip smarter and tastier!
Zero sugar, all flavor
Ocean Spray just dropped a game-changer for your water bottle. They’ve partnered with Dyla Brands (a pro in the drink mix world) to create drink mixes that:
- Deliver big cranberry vibes with real juice powder from their family farms.
- Contains zero sugar and no fake dyes—just pure, fruity goodness.
- Boost your immune system with 100% of your daily Vitamin C in every sip.
- Slide easily into your pocket, gym bag, or desk drawer for hydration anywhere.
Now available on Amazon, these flavor-packed sticks will hit Publix, Walmart.com, and other retailers starting January 2025.
Sip smarter
- Ocean Spray: The cranberry kings who’ve been farming bold, tart berries since 1930. Their mission? Keeping the world deliciously hydrated.
- Dyla Brands: The masterminds behind some of your favorite drink mix brands (hello, Hawaiian Punch, and Crush), making hydration fun and flavorful.
“We’re thrilled to partner with Dyla Brands to bring these new drink mixes to our consumers. This new relationship continues our commitment to offer a strong portfolio of choice for our consumers and allows us to meet the growing demand for zero sugar, convenient beverage options, without sacrificing flavor.” Christina Zwicky, Ocean Spray’s Head of Licensing
Flavor meets convenience
Here’s why these mixes are about to revolutionize your water routine:
- Healthy Doesn’t Have to Be Boring: Zero Sugar? Check. No weird dyes? Double check. Still delicious? Oh, absolutely.
- Cranberries With a Purpose: Every Stick supports Ocean Spray’s community of 700+ family farmers who grow with care.
- Pocket-Sized Powerhouses: Whether you’re at the gym, on a hike, or stuck in a meeting, these little sticks are your hydration heroes.
- Your favorite Ocean Spray flavors, like White Cran x Strawberry™, now fit in your pocket.
- Zero sugar and 100% Vitamin C mean guilt-free sipping with an immunity boost.
- Dyla Brands’ drink mix expertise makes this partnership a hydration win.
It’s a health’s world
Ocean Spray’s entry into powdered drink mixes is a smart move that aligns with two major industry trends: the demand for health-focused, sugar-free options and the rise of brand collaborations.
As more consumers seek zero-sugar products with functional benefits, Ocean Spray delivers mixes made from real cranberry juice powder and packed with Vitamin C. This launch caters to busy, health-conscious individuals looking for guilt-free hydration.
Teaming up with Dyla Brands, a leader in powdered beverages, highlights another key trend—collaborations. Ocean Spray brings its iconic flavors, while Dyla contributes expertise in on-the-go drinks. Together, they expand their reach and prove partnerships are a winning formula for innovation and exposure.
Other News
While modernizing the hydration category with functional, zero-sugar drink mixes is a massive step toward capturing the on-the-go beverage consumer, Ocean Spray knows that total portfolio growth requires dominating the snacking aisle as well. To prove that its legacy agricultural cooperative can compete with modern, extreme-flavor snack brands, the cranberry giant is aggressively expanding its iconic dried fruit line to capture a younger, trend-driven demographic. Perfectly illustrating this push toward bold, seasonal snacking occasions, the brand recently launched its highly anticipated summer lineup, featuring craveable new Craisins in Sour Watermelon and a sweet-and-spicy Fireworks Cranberry Mix. For CPG brand managers and retail strategists, this synchronized dual-aisle approach—innovating functional hydration formats while simultaneously dropping viral, experiential snacking LTOs—is the ultimate 2026 playbook for modernizing a legacy brand.
Pocket-sized hydration
Ready to make boring water a thing of the past? Ocean Spray’s new powdered drink mixes bring the flavor, fun, and functionality your hydration routine has been begging for. Whether you’re chasing a post-workout refresh, immune support, or just something delicious to sip on, these mixes have you covered.
Want to learn more about sourcing top-notch ingredients? Reach out— at Source86, we’d love to help you craft the next big thing in beverages!
