ORLANDO, Fla. — Once Upon a Coconut, the premium hydration brand backed by high-profile investors like Daymond John and Rob Gronkowski, has secured a major retail victory. On Friday, January 23, 2026, the company announced its official launch into Costco warehouses across the Southeast and Texas.
This expansion introduces the brand’s viral Coconut Water + Chocolate flavor to millions of Costco members in a new, bulk-friendly format.
The Deal Details
Shoppers in Florida, Texas, North Carolina, South Carolina, Georgia, Louisiana, Oklahoma, Arkansas, Alabama, Tennessee, Mississippi, and Puerto Rico can now find the product on shelves.
- The Product: A 12-can case of Coconut Water + Chocolate.
- The Specs: Dairy-free, Non-GMO verified, made from young green coconuts, and packaged in eco-friendly aluminum cans.
John Chiorando, CEO of Once Upon a Coconut, emphasized the strategic alignment with the warehouse giant:
“Costco has built incredible trust with its members by holding products to the highest standards, and that’s something we deeply align with… From ingredient quality to overall value, this launch represents a partnership rooted in shared principles.”
Other News
More Healthy Finds at Costco While the Southeast region is getting a hydration upgrade, Costco members on the West Coast also have a new healthy dinner option hitting the shelves. If you are interested in how other “better-for-you” brands are scaling up for the warehouse club channel, check out our coverage of the Chickapea One Pot Pasta Launch at Costco.
Why It Matters
For Once Upon a Coconut, this isn’t just another shelf placement—it’s a validation of their “better-for-you” hydration strategy in the highly competitive beverage market. By entering Costco with a chocolate-flavored SKU (Stock Keeping Unit) rather than just plain coconut water, the brand is positioning itself as a craveable treat that offers functional benefits, differentiating it from traditional electrolyte drinks.
The move also strengthens the brand’s foothold in the South, leveraging its premium positioning to capture health-conscious consumers looking for bulk value. To stay updated on CPG trends and new product launches, visit Source86.
