SCOTTSDALE, Ariz. — P.F. Chang’s is celebrating the holiday season with a new limited-time menu and the launch of “Light the Fire,” a brand platform highlighting the wok as both a symbol of culinary craftsmanship and a spark for connection. The campaign revives Longlife Noodles & Prawns and adds new dishes and cocktails to the chain’s winter lineup.
Seasonal menu returns with new additions
The holiday offerings include a mix of returning favorites and new dishes:
- Longlife Noodles & Prawns – Wok-tossed noodles with chili butter and prawns
- Miso Lobster Dumplings – Lobster and shrimp with scallions, carrots, and your choice of miso or chili butter
- Butternut Squash Dumplings – Butternut squash in a miso butter sauce with fresh chives
- Black Pepper Filet – Beef filet with shiitake mushrooms, onions, and shishito peppers in a black pepper sauce
- Butter Cake – Golden cake with miso caramel and vanilla ice cream
Seasonal drinks round out the menu, including a non-alcoholic Apple Spice Refresher and two limited-edition cocktails from P.F. Chang’s $8.99 Cocktail Collection:
- Frosted Cranberry Cosmo – Ketel One Vodka, Triple Sec, white cranberry juice, and lime
- Apple Spice & Everything Nice – Maker’s Mark Bourbon with apple, cinnamon, lemon, and bitters
‘Light the Fire’ campaign focuses on connection
According to the company’s announcement, the new “Light the Fire” platform celebrates the wok as “the heart of every P.F. Chang’s kitchen,” reinforcing fire as both technique and inspiration.
Chief Marketing Officer Sonika Patel said:
“Fire isn’t just how we cook — it’s our signature, our spectacle, our soul. Fire fuels the energy of our people and ignites the moments and connections made around the table.”
The national campaign, launching across digital and CTV channels, will run through the end of 2025 and includes influencer-led social media content that celebrates the art of the noodle pull, a symbolic tradition of long life and good fortune.
Why It matters
P.F. Chang’s continued investment in branded storytelling highlights the merging of culinary craft and experiential marketing in the casual dining sector. By connecting menu innovation with emotional narratives, brands strengthen consumer loyalty while driving limited-time menu engagement.
For suppliers, co-packers, and ingredient manufacturers, launches like these emphasize demand for premium sauces, chili oils, flavored butters, and specialty dumpling wrappers suited for bulk and retail-ready applications. As restaurant groups expand global menus, opportunities rise for co-manufacturing and private-label R&D partnerships that deliver authentic, cross-Asian flavor profiles.
FAQs
When will P.F. Chang’s holiday menu be available?
The menu launches October 29, 2025, and runs through the end of the year at participating locations.
Which dishes are returning fan favorites?
The Longlife Noodles & Prawns return this year, accompanied by several new dumpling and dessert options.
Are the cocktails available nationwide?
Yes, the $8.99 Cocktail Collection will be offered at most U.S. restaurants, though pricing may vary by location.
About source86
At Source86, we track the latest innovations across the CPG and foodservice landscape, from holiday menu launches to global flavor trends shaping restaurant R&D. Our expertise helps manufacturers, importers, and co-packers bring authentic, scalable recipes to market faster.
Looking to develop your next seasonal menu or retail-ready launch? Contact us!
Explore our co-manufacturing, private label, and ingredient sourcing solutions at Source86.com.
