Frank’s RedHot has teamed up with none other than Paris Hilton to turn game-day snacks into a bold, blinged-out experience. What happens when the queen of glam meets the king of hot sauce? A fiery Big Game collaboration that’s hotter than a plate of Buffalo wings!
In this epic collab, Paris and Frank’s want fans to show off their most creative game day food creations using Frank’s RedHot. The prize? $1,000 cash for 59 lucky winners and 5 custom bedazzled bottles of Frank’s RedHot, sparkling with Paris’s signature style.
For spicy snack lovers and DIY foodies, this is your moment to shine—literally! Think your game day snacks are hot enough to impress Paris? It’s time to show off your kitchen skills and maybe walk away with some serious cash and bling.
That’s hot!
Think your game day snacks can take the heat? Here’s how you can enter:
- Create a dish using Frank’s RedHot. Go wild—whether it’s wings, dips, nachos, or something totally unexpected.
- Snap a photo or video of your spicy creation.
- Post it on Instagram, tag @FranksRedHot, and use #FranksSweepstakes to enter.
The sweepstakes runs from Feb. 3 to Feb. 9, 2025. Winners will score $1,000 (perfect for funding your next wing feast) and, if you’re lucky, one of five limited-edition, crystal-encrusted bottles of Frank’s RedHot. Trust us—you’ll be the envy of every hot sauce lover on the block.
“Whether you’re rooting for a team, the commercials, or the halftime show—I’m here to make sure all football foods are full-flavored and totally slay. That’s why I’m collaborating with Frank’s RedHot to shake up game-day spreads with unmatched flavor. The real MVP is the host… now that’s RedHot.” Paris Hilton
RedHot campaign
Frank’s RedHot is no stranger to bold moves, but teaming up with Paris Hilton takes things to a whole new level. This campaign blends pop culture, food trends, and user-generated content for maximum impact.
- Paris Hilton’s star power creates instant buzz and brings the brand to a younger, trend-savvy audience.
- User-generated content encourages fans to get creative and show off their best game day dishes, driving organic reach.
- Spicy food is on fire right now. From Buffalo wings to spicy honey, consumers are craving heat—and this campaign feeds the demand perfectly.
Recent stats back it up: Buffalo Chicken Dip is America’s favorite game day snack, and football fans are expected to consume 1.47 billion chicken wings during this year’s Big Game. That’s a lot of hot sauce!
Game day = think big
Let’s be real—game day isn’t just about football. It’s a $14 billion food holiday, with wings, dips, and snacks taking center stage. Frank’s RedHot has been a staple since it was used in the first Buffalo wing recipe back in 1964. Today, spicy snacks and sauces are more popular than ever. For food brands and retailers, it’s the perfect time to innovate. Want to stand out in the spicy snack category? Consider launching products like: Buffalo ranch chips, Hot honey BBQ wings, Spicy hummus dips, and Plant-based spicy chicken bites.
Turn up the heat
Frank’s RedHot and Paris Hilton’s Big Game collab proves that flavor and fun go hand in hand. This campaign isn’t just about spicing up snacks—it’s about creating bold, memorable experiences.
For ingredient buyers and private label brands, it’s a timely reminder to stay ahead of trends and give consumers what they crave: BIG flavors and even BIGGER experiences.
Ready to heat up your product line? From cayenne pepper to Buffalo seasoning blends, Source86’s got the ingredients to help you bring the heat. Let’s talk!
