If you’re looking for a New Year’s Eve celebration that’s as sweet as it is fun, look no further than PEEPSFEST® 2024 in Bethlehem, PA! Hosted by Just Born Quality Confections and ArtsQuest, this beloved two-day festival promises to bring joy, laughter, and marshmallow magic to families from across the country. As the 16th annual PEEPSFEST® rolls into SteelStacks on December 30th and 31st, get ready for an unforgettable New Year’s Eve experience, complete with live entertainment, delicious treats, and, of course, the iconic 400-pound PEEPS® Chick Drop!
400 pounds of delicious marshmallow-love
No visit to PEEPSFEST® is complete without witnessing the grand finale: the legendary PEEPS® Chick Drop. Weighing in at a whopping 400 pounds and standing at 4 feet 9 inches tall, this larger-than-life, yellow marshmallow chick is the star of the event. As the clock ticks down to the final moments of the day, the enormous chick makes its dramatic descent in a sweet countdown to the new year. The PEEPS® Chick Drop takes place on both December 30th and 31st at 5:35 p.m., marking a festive and memorable way to ring in 2025.
Did somebody say sneak-PEEP?
One of the highlights of PEEPSFEST® 2024 is the exclusive “Sneak-PEEP” tasting event, where lucky festivalgoers will get a first taste of a brand-new PEEPS® Marshmallow flavor set to debut ahead of Easter 2025. Whether you’re a PEEPS® superfan or a newcomer to the world of marshmallow treats, this is your chance to try something fresh and exciting before it hits the shelves. Don’t miss out—your taste buds will thank you!
“PEEPSFEST® has grown into such a beloved tradition, and it’s incredible to see families coming back year after year,” said Courtney Angle, Corporate Affairs Specialist at Just Born Quality Confections. “We’ve packed the festival with even more opportunities for families to make memories and enjoy the fun. We’re especially excited to offer a first look at one of our newest PEEPS® Marshmallow flavors, and we know it will be a crowd favorite this Easter!”
A family venture!
PEEPSFEST® has always been about family-friendly fun, and this year is no exception. New and returning activities will keep both kids and adults entertained throughout the event. The young ones can embark on their own PEEPSFEST® adventure with a special PEEPSFEST® Passport. As they explore the event’s interactive stations, they’ll collect stamps and unlock exclusive goodies, creating memories and earning fun rewards along the way. For those who love to get crafty, there’s the PBS39 x PEEPS® Friendship Bracelet Creation Station. Kids (and adults!) can design their own colorful, marshmallow-inspired bracelets to take home as a keepsake. And for aspiring chefs, PEEPS® IN THE KITCHEN® will offer cooking demos where you can learn how to whip up delicious marshmallow treats with guidance from culinary experts. It’s a sweet way to spend time together while learning a new skill!
New activities and old favorites
PEEPSFEST® wouldn’t be complete without its assortment of activities that have become fan favorites over the years. This year, the event will feature live music and entertainment, keeping the festive atmosphere alive. Guests can lace up their skates and glide across the ice rink, or snap a photo with the PEEPS® Chick Mascot and the ever-popular PEEPSMOBILE®. There will also be plenty of games to keep the whole family engaged, from marshmallow tosses to PEEPS® trivia. And for those looking for a more relaxing experience, a sensory-friendly room will be available, offering a quiet space for guests to unwind. One of the sweetest aspects of PEEPSFEST® is its dedication to giving back. Limited-edition PEEPSFEST® visors will be available for purchase, with proceeds supporting ArtsQuest’s youth programming, which provides enriching experiences for children throughout the year. So, not only are you enjoying a fun festival, but you’re also supporting a great cause!
More than just a product
In today’s competitive market, companies are increasingly looking for ways to forge deeper connections with their consumers—and one powerful strategy is creating lasting traditions that engage customers on an emotional level. Events like PEEPSFEST® are a prime example of how brands can transform their products into experiences, making them part of consumers’ lives in meaningful ways. By hosting annual celebrations, offering exclusive sneak peeks of new products, and creating interactive, family-friendly activities, brands build a sense of community and nostalgia that fosters loyalty. These experiences go beyond just selling a product; they become cherished memories that customers associate with the brand, encouraging repeat engagement and long-term affinity. In essence, when consumers are able to participate in something bigger than just a transaction—something that evokes joy, tradition, and shared experiences—they’re more likely to develop a deep, emotional connection to the brand that lasts for years to come.
Wanna know more? Talk to our team!
