Pinkberry Matcha Strawberry Swirl Launch

Scottsdale, Ariz. — Pinkberry has introduced a new Matcha Strawberry frozen yogurt swirl and a limited-time smoothie, expanding its seasonal menu with a flavor combination that blends matcha green tea and fruit-based toppings. The new items are available now at participating Pinkberry locations nationwide through March 19, 2026, according to the company.

The Matcha Strawberry swirl combines Pinkberry’s tart frozen yogurt base with fresh strawberries, mochi, matcha powder, and strawberry sauce. The accompanying smoothie offers a blended format featuring the same flavor profile.

The launch positions matcha as a growing ingredient across desserts and beverages. Pairing it with familiar fruit inclusions helps appeal to both trend-driven and mainstream consumers.

Pinkberry, which operates under parent company Kahala Brands, continues to rotate limited-time offerings as part of its product innovation strategy, particularly around globally inspired flavors and customizable formats.

Product details and availability

The new release includes two menu items:

Matcha Strawberry frozen yogurt swirl, topped with strawberries, mochi, matcha, and strawberry sauce
Matcha Strawberry smoothie, available for a limited time

Pinkberry offers the frozen yogurt swirl nationwide at participating stores, though availability varies by location. The company has not publicly disclosed pricing, which may differ by market.

The brand also emphasized that guests can customize the swirl with additional toppings, including hand-cut fresh fruit, granolas, nuts, and chocolates, consistent with Pinkberry’s self-serve and build-your-own model.

Brand perspective on flavor development

Samantha Robbins, director of marketing for Kahala Brands, said Pinkberry designed the new items to balance contrasting flavor profiles as part of its ongoing menu experimentation.

According to Robbins, the goal was to combine the earthy notes of matcha with the sweetness of strawberries. The formulation also incorporates the texture of mochi. Pinkberry applied the pairing across both frozen yogurt and smoothie formats.

She added that the brand views the combination as a way to introduce something new. At the same time, it allows Pinkberry to stay close to familiar ingredients.

Industry context: matcha’s growing role in desserts

Matcha has steadily expanded beyond traditional beverages. The ingredient now appears in frozen desserts, baked goods, and ready-to-drink products. Consumer interest in globally inspired flavors and visually distinctive ingredients continues to drive that growth.

For frozen dessert brands, matcha offers functional versatility. It also carries cultural cachet, particularly among younger consumers influenced by social media trends.

Pinkberry’s decision to pair matcha with strawberries reflects a broader CPG strategy: introducing trending ingredients in approachable formats rather than standalone offerings that may feel niche. By anchoring matcha with fruit and familiar toppings, brands can test demand without overcommitting to a single flavor profile.

Why it matters

Pinkberry’s Matcha Strawberry launch highlights how frozen dessert brands use limited-time offerings to explore global flavor trends. At the same time, these releases help brands maintain broad consumer appeal. Matcha continues to gain traction across multiple food and beverage categories. Pairing it with strawberries and customizable toppings lowers the barrier for consumers who may be unfamiliar with the ingredient.

For the broader CPG landscape, the move underscores a common strategy: blending trend-forward ingredients with familiar formats to drive trial, social conversation, and repeat visits, without permanently altering the core menu.

Editor’s note: Source86 perspective

For food manufacturers, ingredient suppliers, and private label brands, Pinkberry’s latest launch reflects a wider CPG trend: strategic experimentation through limited-time innovation. Seasonal formats allow brands to test new ingredients like matcha while managing risk across sourcing, formulation, and consumer acceptance.

At Source86, we support brands navigating these moments by connecting them with verified ingredient suppliers, co-manufacturers, and R&D partners capable of scaling trend-driven concepts efficiently. From bulk ingredient sourcing to private label development and food safety oversight, Source86 helps ensure that when innovation hits the menu, supply chains are ready to deliver. Let’s talk.