Pizza Hut is bringing “larger than life” energy to Valentine’s Day 2026. The pizza giant has partnered with Nick Carter and Howie Dorough of the Backstreet Boys to celebrate the return of its fan-favorite Heart-Shaped Pizza. Announced on Tuesday, February 10, 2026, the campaign, dubbed “The Shape of My Heart-Shaped Pizza,” leans heavily into 90s nostalgia to capture the hearts of Millennials and Gen Z alike.
The limited-time menu item is available now through February 22 at participating locations nationwide, offering a savory alternative to the traditional box of chocolates.
The Campaign: Shape of My Heart
Playing on the band’s massive hit “Shape of My Heart,” the campaign features social media spots where Carter and Dorough debate the proper way to make a “hand heart”—pitting the Millennial gesture against the Gen Z version. The spots conclude with the duo agreeing to “share a slice” of Pizza Hut’s Heart-Shaped Pizza, effectively bridging the generational gap through cheesy carbs.
“Pizza Hut is making things official this Valentine’s Day by partnering with Nick Carter and Howie Dorough… as the pizza brand looks to Feed Good Times and celebrate the return of its beloved Heart-Shaped Pizza,” stated the press release.
The collaboration coincides with the Backstreet Boys’ ongoing “Into The Millennium” residency at the SPHERE in Las Vegas.
Menu Details & Pricing
The Heart-Shaped Pizza is a medium, hand-tossed crust pizza, shaped into a heart and typically served uncut to preserve its form.
- Product: Medium Heart-Shaped Pizza (1-topping).
- Price: Starting at $11.99 (prices may vary by location).
- Availability: Now through February 22, 2026.
- Customization: Customers can choose their preferred topping, though pepperoni is the standard promotional visual.
While previous years have featured a “Valentine’s Bundle” with dessert, this year’s announcement focuses primarily on the standalone pizza as an affordable luxury for “sharing during a cozy night in, planning a surprise for someone special, or even celebrating self-love”.
Why It Matters
This partnership highlights a continuing trend in fast-food marketing: Nostalgia as a Driver. By tapping into the Backstreet Boys, Pizza Hut is targeting the demographic that grew up with the band—consumers who are now in their prime spending years for family meals. The campaign also cleverly addresses the “Gen Z vs. Millennial” cultural divide, using the “hand heart” debate to make the brand relevant on social platforms like TikTok where such discourse thrives.
FAQs
How long is the Heart-Shaped Pizza available?
It is available from February 10 through February 22, 2026.
How much does the Heart-Shaped Pizza cost?
Prices start at $11.99 for a medium one-topping pizza.
Does the pizza come cut?
No, the Heart-Shaped Pizza typically arrives uncut to maintain its festive shape.
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