BELMAR, N.J. — As consumers flock to gyms and reset their diets for January, Playa Bowls is meeting them at the counter with a massive menu update. On Monday, January 5, 2026, the nation’s leading superfruit bowl shop announced the launch of its “Protein Wave” lineup. This marks the brand’s first dedicated high protein menu, featuring five new items designed to deliver between 31 and 42 grams of protein per serving.
The launch leverages the growing consumer demand for functional nutrition. By integrating whey and plant based protein directly into their signature acai and coconut bases, Playa Bowls is positioning itself as a legitimate post-workout destination rather than just a treat shop.
The Protein Wave Lineup
The new collection includes two bowls and three smoothies. Each item uses whole ingredients like kale, bananas, and peanut butter alongside protein supplements.
- Protein Power Acai Bowl: This robust option blends the classic Playa Acai base with chocolate protein. It is topped with blueberry flax granola, fresh banana, and a generous drizzle of peanut butter.
- Protein Tropical Acai Bowl: For a fruitier profile, this bowl mixes Playa Acai with chocolate protein. Toppings include blueberry flax granola, pineapple, banana, coconut flakes, and honey.
- Tidal Wave Smoothie: Visually striking and nutrient dense, this smoothie combines a coconut base with vanilla protein, blue spirulina, banana, and pineapple. It is blended with coconut milk and finished with a swirl of Cocowhip.
- Wellness Wave Smoothie: Targeting the “green juice” demographic, this blend features kale, pineapple, banana, and vanilla protein mixed with coconut milk.
- Rise & Shine Smoothie: A breakfast focused option that blends banana, blueberry, vanilla protein, peanut butter, and blueberry flax granola with coconut milk.
Meeting the Consumer Demand
The decision to launch this menu in the first week of January is a strategic move to capture the “New Year, New Me” crowd. With protein consumption at an all-time high, fast casual brands are racing to prove they can offer macronutrient dense meals.
Nicolle DuBose, Chief Marketing Officer at Playa Bowls, emphasized the functional aspect of the launch.
DuBose stated:
“Now available at Playa Bowls shops nationwide, the Protein Wave menu is a power packed collection designed to support everyday wellness by fueling workouts, morning routines, and on-the-go days in a fun and flavorful way.”
Limited Time Offer
To drive immediate trial of the new menu, Playa Bowls is incentivizing its loyalty members. From January 6 through January 12, Playa Rewards members can receive $3 off any item from the Protein Wave menu. The offer is available in shop, online, or via the Playa Bowls mobile app. Contact Us!
