PopSips, the spiked prebiotic soda, is redefining how Gen Z and millennials enjoy drinks. Launched in late 2024, it combines real fruit juice, prebiotics (2g fiber), apple cider vinegar, only 1g sugar, and 6% alcohol for a better-for-you option.
From viral TikTok buzz to nationwide retail expansion, PopSips is rapidly becoming the go-to functional alcoholic beverage. With bold flavors like Raspberry Rose and Ginger Lime, the brand meets the demand for drinks that are tasty, functional, and lifestyle-friendly. Explore PopSips products here.
From TikTok trends to nationwide shelves
PopSips launched in late 2024 at Target stores across five states. By 2025, it expanded to 10 states and is projected to be in over 1,000 stores nationwide by year-end.
What’s driving this growth? Prebiotic soda fans, health-conscious drinkers, and Gen Z consumers who want functional ingredients with their buzz. Organic TikTok content (from taste tests to lifestyle clips) has generated millions of views, creating authentic word-of-mouth momentum.
- Who: PopSips founders Garrett Olsen, Jake Ryder, and Andy Kuklock
- What: Spiked prebiotic soda with real fruit juice, prebiotics, apple cider vinegar, only 1g sugar, 6% alcohol
- When: Launched late 2024; expansion ongoing throughout 2025
- Why: Consumers are seeking better-for-you, functional alcohol alternatives
- Industry Impact: Shifts legacy seltzers and sugary cocktails toward functional, clean-label beverages
Why PopSips matters
PopSips arrives as more people choose to drink less but don’t want to compromise on flavor or social fun. With its functional ingredients and low sugar, it aligns perfectly with the better-for-you beverage trend.
The brand’s partnership with top-tier beer distributors ensures availability while reinforcing its position as a category leader in functional alcohol.
CEO Garrett Olsen notes:
“If you’re going to go out and have a drink, why wouldn’t you choose something made with better, more functional ingredients, as long as it still tastes great?”
CMO Andy Kuklock adds:
“Our goal is to make people feel better about choosing to enjoy a drink, because drinking brings people together.”
Key takeaways
- PopSips blends prebiotics, apple cider vinegar, and real fruit juice with low sugar for a functional alcoholic beverage
- Viral TikTok content has accelerated national awareness and demand
- The brand is expanding rapidly, targeting over 1,000 stores by the end of 2025
- Functional alcohol is emerging as a fast-growing segment, shifting consumer preferences away from sugary seltzers
Raise your glass with PopSips
PopSips isn’t just a soda; it’s a movement redefining functional alcohol. With prebiotics, low sugar, and bold flavors, it fits today’s health-conscious lifestyle without sacrificing fun. As functional beverages gain traction, brands like PopSips lead the way with innovation, taste, and viral appeal.
For more insights and to learn how PopSips can fit your business, visit Source86. Have questions or want to learn more about private label opportunities? Don’t hesitate to contact us. We’d love to help you get started!
FAQs
PopSips is a spiked prebiotic soda made with real fruit juice, prebiotics, apple cider vinegar, 1g sugar, and 6% alcohol.
PopSips is available in Target stores across 10 states and online via the company website.
Core flavors include Raspberry Rose and Ginger Lime, with limited editions like Berry and Strawberry Lemon. Variety packs and individual 4-packs are available.
