RITZ Crackers is leveling up your summer snacking game—and your concert calendar. As the official snacking sponsor of No Me Quiero Ir De Aquí, RITZ is rolling out the Salty Club Giveaway, giving 30 lucky fans the chance to score tickets to one of Puerto Rico’s hottest (and sold-out) concert residencies. Yep, we’re talking Bad Bunny. We’re talking free travel. We’re talking crackers with clout.
Ritz makes its residency debut
On June 25, 2025, RITZ announced it would take its Big Game energy and bring it to San Juan. Following its Super Bowl debut of the Salty Club with none other than Bad Bunny, the brand is continuing to ride the cultural wave.
“We are proud to continue our collaboration with such a cultural and musical powerhouse. No Me Quiero Ir de Aquí is the ideal place to bring the RITZ Salty Club to life, and we can’t wait to welcome fans and delight them with an unforgettable experience. For RITZ, this marks the next step on the brand’s journey from a trusted, classic cracker to a modern, savory snack.” Steven Saenen, VP RITZ.
The RITZ Salty Club pop-up will include:
- First-come-first-serve guest experience during the concert dates (Aug. 8 & 9)
- A salty-themed photo booth and limited-edition merch
- Custom RITZ Crackers boxes inspired by the residency
- A snack-lovers’ dream come true—RITZ, music, and Puerto Rican vibes
Fans can enter the giveaway for a chance to win two tickets plus paid travel and lodging at ritzsaltyclubgiveaway.com.
Salty goes social
The Salty Club isn’t just a clever name—it’s a full-on content moment. RITZ is leaning hard into digital culture, teasing the collab across TikTok, Instagram, Facebook, and X. The box art alone is viral bait, with bold graphics and a nod to Bad Bunny’s iconic flair.
If crackers can trend, RITZ is proving how.
Flavor meets fandom
We’ve seen candy brands tap celebs. We’ve seen sneaker collabs and cereal drops. But this one? This one’s a flex for snacking. And it’s smart:
- Crackers aren’t just for charcuterie—they’re becoming pop culture accessories
- Limited runs drive hype—exclusive boxes and photo ops boost visibility
- RITZ is reclaiming salty—and owning it, with style and seasoning
- It’s made for Gen Z and Millennials—music, travel, merch, and moments
Stadiums and shelves, together
This campaign is more than flashy packaging. It’s a playbook:
- Crossover campaigns win—think collabs between food, music, and lifestyle brands
- Event-based launches = sticky moments—from QR codes to digital tie-ins
- Custom packaging sells—especially when it becomes collectible
- Multicultural marketing matters—and resonates deeply with core audiences
Salty, sunny, and sold out
Bad Bunny sells out stadiums. RITZ sells out shelves. Together? It’s snack magic.
This move proves that pantry brands can punch above their weight when they align with culture, timing, and a bit of social savvy. We’ll be watching how it plays out in August—but one thing’s clear: the salty era is here.
Looking to spice up your next campaign? From custom snack packs to buzzworthy bulk, we help brands make their moment. Let’s turn up the flavor.
