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Source86

Source86

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Royal Canin and VCA Charities: A Pawsitive Partnership for Pets in Need

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by Agustina Branz · December 2, 2024

Pet Nutrition Advisor Program

Royal Canin and VCA Charities have teamed up for Giving Tuesday, bringing big changes for pets and the veterinary community. In celebration, Royal Canin donated 2,500 bags of premium pet food to VCA Charities’ Fighting Hometown Hunger program while recognizing graduates of their Pet Nutrition Advisor Program (PNAP). This partnership highlights the value of education, pet health, and community support. From equipping veterinary technicians to feeding pets in need, this initiative ensures every paw gets the care it deserves.

Purrfect partnership

This Giving Tuesday, Royal Canin made tails wag with a dual initiative:

  1. Donating 2,500 bags of food to VCA Charities, helping shelters and pet food pantries nationwide.
  2. Honoring graduates of the Pet Nutrition Advisor Program (PNAP) who work to improve pet health and nutrition daily.

VCA Charities, through its Fighting Hometown Hunger program, ensures pets in underserved communities receive nutritious meals, fostering a stronger connection between people and their furry companions.

Barking up the right tree

  • Royal Canin: For over 50 years, this leader in pet nutrition has delivered science-based solutions tailored to pet’s unique needs.
  • VCA Charities: The charitable arm of VCA Animal Hospitals supports initiatives that help pets stay with loving families through grants, shelter partnerships, and pet food programs.
  • Credentialed Veterinary Technicians (CrVTs): These professionals are shaping the future of pet health, and PNAP equips them with tools to deliver superior care.

PNAP care 

Since 2019, Royal Canin’s Pet Nutrition Advisor Program has trained Credentialed Veterinary Technicians to take the lead in pet nutrition. It’s like a masterclass in pet health. Here’s why PNAP stands out: The Pet Nutrition Advisor Program provides a well-rounded educational experience through two comprehensive learning levels. The Foundations Level offers five hours of RACE-approved training focused on core nutritional principles and effective dietary assessment. Building on this foundation, the Advanced Level delves deeper with five and a half hours of instruction on condition-based nutrition and advanced assessment strategies. Highly rated with a 4.8/5-star satisfaction score, the program equips 94% of graduates with greater confidence to guide pet owners in making informed and personalized nutritional choices, ultimately enhancing pet health outcomes.

The program empowers veterinary technicians to deliver better health outcomes and engage with pet owners on a deeper level.

Royal Canin VCA Charities

Feeding hope and education

This partnership isn’t just about food—it’s a game-changer for pets, pet parents, and the veterinary industry.

  1. Pet Owners Win Big
    • Veterinary professionals trained in PNAP offer more personalized and effective care.
    • Access to community food programs means fewer families have to part with their pets.
  2. The Industry Grows Stronger
    • Continued education ensures a skilled, future-ready workforce.
    • Partnerships like these create models for innovation and support within pet care.

The pet industry is going beyond providing products and services; it’s fostering community through innovative initiatives that bring people and pets closer together. Companies are championing causes that support pet welfare, education, and local engagement. Royal Canin’s partnership with VCA Charities tackles pet hunger while celebrating veterinary education, creating a ripple effect of care within underserved communities. Meanwhile, Purina’s Pet Racing Game on Roblox aims to educate young pet lovers and engage with customers early in their lives. Farmina Pet Foods’ Genius AI builds bonds with consumers offering a 24/7 help hotline for pets, emphasizing the importance of taking care of pets as valued members of the family, and ORIJEN Pet Foods teams up with Disney to grab the attention of young pet lovers everywhere! These actions build stronger, more connected networks that celebrate the human-animal bond.

Wrapping it up with a wag

Royal Canin and VCA Charities are proving that every paw counts. From educating veterinary professionals to ensuring no pet bowl goes empty, this partnership makes a big impact.

As the demand for high-quality pet food continues to grow, manufacturers and suppliers need to source premium ingredients that meet evolving market needs. Interested in learning more?

Contact us today or browse our wide range of bulk ingredient solutions. Let’s create a better world for pets—one ingredient at a time!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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