RXBAR is turning the page on “New Year, New You” messaging with its cheeky new B.S. Blocker campaign. Sick of guilt trips and unrealistic resolutions? So is RXBAR. From a B.S.-busting truck to snarky billboards, they’re putting their “No B.S.” ethos into action—empowering everyone to embrace self-love and call out the nonsense.
Ditch the resolutions
RXBAR just dropped the mic on tired January traditions. Here’s how they’re flipping the script:
- The B.S. Blocker Truck: Starting January 3, this no-nonsense vehicle will roam New York City covering up ads that scream “you’re not good enough.” Text your least favorite billboard to RXBAR and watch the truck swoop in to save the day.
- Social Media Shenanigans: From January 7, hop on RXBAR’s Instagram (@RXBAR) to share the “New Year B.S.” you’re ditching. Bonus: Participants snag a discount code for RXBAR.com.
- Snappy Billboards: Prime locations in NYC are getting a glow-up with RXBAR’s quirky reminders that you’re already amazing—no guilt or green juice needed.
“January often brings a flood of narratives that implores people to make unrealistic changes in their lives, and we think that’s B.S. Our brand has always been about simplicity, realness and no B.S.—and this campaign is an extension of that. We want to help people kick off the year without the guilt or nonsense.” Eileen Flaherty, Director of Brand Marketing.
Blocking out the noise
RXBAR’s campaign is here to spread the love—to yourself and your body. They’re skipping the pressure-filled weight loss pitches and focusing on balance and self-care. By celebrating progress over perfection, RXBAR’s message vibes perfectly with the rising trend of mental wellness. They’re not about quick fixes or drastic changes; instead, they emphasize kindness to yourself and a more holistic approach to health. Plus, protein bars always come in handy!
And let’s talk about the holiday magic they’re weaving in. From interactive billboards to playful social challenges, RXBAR captures the festive spirit of the season without losing sight of its core values. The campaign encourages people to let go of unrealistic resolutions and embrace the joy of being present and authentic. RXBAR isn’t about changing who you are; it’s about celebrating who you already are—one no-B.S. protein bar at a time.
New year pressure, no thanks!
RXBAR isn’t just tossing out New Year’s resolutions—they’re rewriting the whole playbook. This campaign champions self-acceptance and ditches guilt-driven marketing. It’s fun, bold, and impossible to ignore. By combining humor, honesty, and heartfelt positivity, RXBAR is redefining self-improvement into something empowering rather than exhausting.
Their unapologetic authenticity is more than just clever marketing—it’s a rallying cry for a kinder, more realistic approach to personal growth. This trendsetting move could inspire other brands to drop the guilt trips, lean into feel-good vibes, and prioritize mental well-being. The takeaway? RXBAR is proving that authenticity not only sells—it sets the standard. RXBAR’s got us covered!
Redefining resolutions
RXBAR’s B.S. Blocker campaign is a breath of fresh air for anyone tired of New Year guilt trips. By swapping out pressure for positivity, they’re redefining what self-improvement looks like—fun, empowering, and free of nonsense. This campaign isn’t just about protein bars; it’s about a movement that values authenticity over perfection. RXBAR is encouraging people to embrace their quirks, celebrate their progress, and focus on what truly matters. It’s a bold reminder that self-love isn’t seasonal and that real change starts with kindness—especially to yourself. The big takeaway? Authenticity sells, whether it’s in a protein bar or a powerful message.
Ready to level up your ingredients with some no-B.S. authenticity? Contact Source86 or check out our premium range of ingredients—because keeping it real starts here!
