Barilla, the world’s top pasta producer, just gave its premium Al Bronzo line a major makeover—think new cuts, sleek Italian-made packaging, and a flavorful nod to the Italian tradition of Scarpetta (aka: sopping up sauce with bread). The brand teamed up with tastemaker Brooklyn Peltz Beckham to highlight the joy of perfectly sauce-gripping pasta. With updated offerings and consumer-backed insights, this relaunch is a tasty win for retailers, foodservice buyers, and anyone sourcing premium pasta.
“Barilla and I share a love for Italy and for bringing people together over food. My passion for Italian cuisine comes from my childhood—whether it was family vacations or watching my dad cook pasta at home, food was always at the heart of those moments of togetherness. And my love for food continues today as I cook Bolognese with my wife at home. That’s what’s so special about pasta, and what resonates so much with me about Barilla. It’s more than a meal—it’s a way to connect. Barilla’s rich heritage and commitment to quality are all about fostering that connection, and the way that Al Bronzo holds sauce perfectly brings back cherished memories and helps me create new ones with my own family.” Brooklyn Peltz Beckham.
Pasta, but make it premium
Barilla isn’t just cooking up pasta—it’s cooking up a legacy. The Al Bronzo line, known for its sauce-gripping bronze-cut texture, has returned with:
- A refreshed premium look
- Two new pasta shapes: Fusilloni and Orecchiette
- Made-in-Italy production, cementing its culinary roots
- A campaign featuring Brooklyn Peltz Beckham, celebrating the beloved tradition of Scarpetta
“The evolution of Al Bronzo reflects our commitment to innovation while honoring our Italian heritage. Crafted in and imported from Italy, Al Bronzo is the result of 148 years of deep expertise and a passion for authentic pasta-making. This next chapter in our Al Bronzo story goes beyond pasta— it’s a celebration of Scarpetta, the cherished Italian tradition of savoring every last drop of sauce, made even more satisfying by our bronze-cut pasta’s rich texture and ability to perfectly hold sauce.” Angie Cotter, U.S. Pasta Category Marketing Director at Barilla.
What’s Scarpetta anyway?
It’s the Italian art of swiping up every last bit of sauce with bread—because no drop of sauce should go to waste. Barilla puts this timeless ritual front and center, tying it to their new pasta that’s practically made for it.
This move from Barilla isn’t just about looks. It’s about texture that performs, especially in foodservice and private label settings:
- Stronger sauce hold = better plating experience
- Made in Italy = authenticity that resonates with premium consumers
- Fresh shapes = new product opportunities for wholesale and private label
The data’s in—we want more shapes
Barilla backed its relaunch with Nielsen insights showing strong interest in shape variety. So what’s new on the menu?
- Fusilloni: A large spiral pasta perfect for chunky sauces
- Orecchiette: Little “ears” ideal for scooping up hearty ragùs
Final forkful
In an industry where texture, origin, and consumer appeal are everything, Barilla’s Al Bronzo update checks all the boxes. Whether you’re a retailer looking to level up your pasta aisle or a foodservice operator seeking premium ingredients, this relaunch opens up new ways to connect with customers through culture, tradition, and taste.
Want to explore pasta that’s rooted in history but made for today’s sauce lovers?For more insights or to source premium pasta, ingredients, and private label solutions, get in touch or check out our curated ingredient selections. We’ll help you find pasta that sticks—literally.
