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Source86

Source86

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Say Goodbye to Allergies: VICTOR’s New Chicken-Free Pet Food!

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by Agustina Branz · March 6, 2025

Victor Super Premium Pet Food

VICTOR Super Premium Pet Food is launching a new line of Sensitive Skin and Stomach foods for dogs with dietary sensitivities. With three chicken-free formulas—Salmon Meal and Brown Rice, Grain-Free Lamb Meal and Sweet Potato, and Beef Meal and Brown Rice—this new lineup is designed to help dogs thrive without triggering allergies. Available in March 2025, these foods offer high-quality nutrition, promote skin and stomach health, and are free from common allergens. It’s time to give your dog the food they deserve!

Healthy pet, happy life

On March 6, 2025, VICTOR Super Premium Pet Food rolled out their latest offering: a Sensitive Skin and Stomach line that’s perfect for dogs with allergies or sensitivities. Whether you have a puppy or a senior dog, these new recipes are designed to cater to dogs struggling with skin issues, upset tummies, or food allergies.

What makes it even better? All three formulas—Salmon Meal and Brown Rice, Grain-Free Lamb Meal and Sweet Potato, and Beef Meal and Brown Rice—are completely chicken-free. That’s right, no chickens were harmed in the making of this food!

Why chicken-free?

A growing number of dogs are dealing with chicken allergies, so VICTOR listened and created these delicious chicken-free alternatives. The formulas also exclude gluten, soy, corn, and wheat, making them ideal for dogs with various sensitivities. And don’t worry about artificial colors or flavors—these are all-natural ingredients, giving your dog the pure goodness they need. Healthy, happy, strong, Victor’s got our pets covered.

Who’s behind the new line?

Meet VICTOR Super Premium Pet Food, part of Mid America Pet Food. This Texas-based company has been trusted by pet owners since 2007, offering reliable and high-quality nutrition. CEO Jeff Caswell is excited to meet the needs of pet parents looking for chicken-free options that cater to their dog’s sensitivities, helping to keep those tails wagging!

What’s in the new recipes?

The new Sensitive Skin and Stomach line features:

  • Salmon Meal and Brown Rice Recipe – Packed with healthy omega-3s for a shiny coat.
  • Grain-Free Lamb Meal and Sweet Potato Recipe – A tasty option for sensitive tummies.
  • Beef Meal and Brown Rice Recipe – High-quality protein that fuels active dogs.

Each formula has been carefully crafted with high-quality proteins and essential fatty acids to support energy, immunity, and overall well-being.

The new VICTOR Sensitive Skin and Stomach line offers chicken-free goodness with three formulas featuring salmon, lamb, and beef, perfect for sensitive dogs. These recipes are allergen-free, containing no gluten, soy, corn, or wheat, and are free from artificial flavors and colors. With omega-3 and omega-6 fatty acids, the food supports healthy skin and shiny coats, while being gentle on digestion to help promote overall health. The new recipes will be available starting in March 2025, in 5-, 15-, and 30-pound bags, priced between $17.99 and $69.99.

Goodbye allergies

If your dog struggles with skin irritations or stomach issues, this new line is a game-changer. VICTOR’s Sensitive Skin and Stomach foods provide a reliable solution with the nutrition your pet needs to feel their best. Plus, by excluding common allergens like chicken, gluten, and soy, these formulas give your furry friend the relief they deserve.

As pet food trends continue to focus on clean, natural ingredients, VICTOR’s new line checks all the boxes: it’s healthy, tasty, and allergy-friendly.

Victor Pet Food

Give your dog a treat

If your pup has sensitivities or allergies, now’s the time to try VICTOR’s Sensitive Skin and Stomach food. With premium ingredients, no chicken, and a formula tailored to sensitive dogs, your pet will be wagging their tail in no time.For more insights on how to provide the best nutrition for your pet, explore our range of premium ingredients at Source86.

Whether you’re sourcing ingredients or looking for co-manufacturing services, we’re here to help you create products that meet the highest quality standards. Contact us today to discover how we can support your business needs and help bring your vision to life!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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