Simple Mills is on a mission to revolutionize food—how it’s made, how it’s grown, and how it impacts both people and the planet. Known for its clean-label, nutrient-dense snacks, the brand consistently delivers products that support both personal well-being and environmental health. At Expo West 2025, Simple Mills showcased its latest innovations, including a snack that’s already turning heads: Pop Mmms!
Sun’s out, snacks out!
Founded in 2012 by Katlin Smith, Simple Mills was born from a desire to make cleaner, healthier food more accessible without compromising on taste. Since then, the brand has grown into a household name, stocked in major retailers like Whole Foods, Target, and Costco.
Where delicious meets nutritious
- Ingredient Transparency: Their products feature nutrient-rich, whole-food ingredients with no artificial additives or preservatives.
- Sustainable Sourcing: Committed to regenerative agriculture, the brand supports farming practices that improve soil health and biodiversity.
- Irresistible Taste: With a focus on flavor and texture, their snacks don’t just meet dietary needs—they exceed expectations.
Pop Mmms! Nostalgia with a healthy twist
At Expo West, Lindsey Sofolo, Integrated Marketing Associate at Simple Mills, shared her excitement about the brand’s newest snack: Pop Mmms!
“My favorite product is our Pop Mmms! and it kind of reminds you of this nostalgic cheese cracker that you might have had as a kid. And yeah, crunchy, airy, bold flavor, amazing.” said Lindsey Sofolo.
- Made with butternut squash and red beet, these light, crunchy bites bring a fun, nostalgic twist reminiscent of childhood cheese crackers—but with a better-for-you ingredient list.
- Airy yet bold in flavor, they deliver the perfect balance between indulgence and nourishment.
- Designed for both kids and adults, Pop Mmms! redefine snacking with a wholesome, flavorful crunch.
The Expo West experience
Lindsey described the energy at Expo West as ‘amazing’—a hub of innovation, connections, and excitement. With so many incredible brands present, Simple Mills stood out by staying true to its core values: clean, craveable food that’s good for both people and the planet.
And if Simple Mills had an emoji? 🌞 The sun, of course—symbolizing warmth, positivity, and the brand’s commitment to brightening the food industry with better choices.
Simple Mills leads the way
Beyond Pop Mmms!, Simple Mills continues to innovate with a variety of better-for-you snacks. Their lineup includes grain-free crackers, baking mixes, and cookies, all made with nutrient-dense ingredients like almond flour, cassava, and sunflower seeds.
Their retail presence spans across major grocery chains, online platforms, and independent natural food stores. With increased consumer demand for clean-label products, Simple Mills has secured its spot in the snack aisle of leading retailers like Whole Foods, Sprouts, and Kroger.
Clean, crunchy, delicious
Simple Mills has carved out a unique space in the snack industry, championing better ingredients and sustainable practices. By prioritizing sustainable ingredients, regenerative farming, and transparency, they’re setting a new standard for how food should be made.
Industry trends they align with:
- Regenerative Agriculture: More brands are shifting toward eco-conscious sourcing.
- Clean Label Demand: Consumers are seeking transparency in their food choices.
- Nostalgic Snacking: Modern takes on childhood favorites are a rising trend.
- Plant-Based & Grain-Free Growth: More people are turning to alternative flours and nutrient-dense snacks.
With each product launch, Simple Mills reinforces its role in the evolving landscape of better-for-you snacking.
The future of snacking is here!
Looking ahead, Simple Mills remains dedicated to expanding its offerings while staying true to its mission. The brand is exploring new sustainable packaging options, reducing its environmental footprint, and advocating for industry-wide change in how food is sourced and produced.
Their commitment to innovation doesn’t stop at ingredients—it extends to advancing food technology and sustainable agriculture to create snacks that are both delicious and environmentally responsible.
Stay tuned for more innovation!
Keep an eye out for more highlights from Expo West 2025, as we continue to showcase the incredible brands making an impact in the food industry.
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