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Source86

Source86

Importer of specialty raw ingredients, finished products and anything in between

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CPG News

Sip, save, repeat: Nekter’s app-exclusive summer celebration

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by Agustina Branz · July 8, 2025

Nékter Juice Bar

Nékter Juice Bar is giving summer a serious wellness upgrade with its new “Summer of Savings Celebration”, designed to reward guests with fresh, flavorful perks all season long. From exclusive discounts on smoothie orders to secret product drops and app-only deals, it’s all about maximum wellness with minimum spend. With a newly redesigned mobile app making it easier than ever to snag those savings, this celebration is making clean eating both budget-friendly and seriously craveable.

Whether you’re a smoothie enthusiast, an açaí bowl devotee, or just trying to keep your wellness goals on track, Nékter’s got your back. Deals launched July 7 and continue through the end of the month, all accessible to Nékter Rewards Members through the revamped app. Even more surprise offers are expected to drop as the month continues, keeping the momentum fresh and the cravings in check.

Scoop on the savings: here’s what’s fresh

  • All summer long: 20% off any purchase of $20 or more
  • July 7 – 13 (Bowl Week): Buy one açaí bowl, get one 50% off
  • July 14 (Smoothie Collab Launch): A new smoothie surprise hits the menu
  • July 14 – 20 (Smoothie Week): Buy any two smoothies, get $3 off your order
  • July 21 – 27 (Parfait Week): Get $3 off any parfait + a mini juice or smoothie

Yes, all these deals are app-exclusive—so if you want to snag that second bowl or shave a few bucks off your smoothie run, the Nékter app is your golden ticket.

Nekter’s new app: the real MVP

Nékter didn’t stop at discounts. The Summer of Savings also celebrates the rollout of their redesigned mobile app, built for a faster, more seamless guest experience. Since launching just two months ago, the new app has already:

  • Increased loyalty adoption by 8%
  • Pushed adoption rates above 60% at a quarter of its locations
  • Streamlined mobile ordering with new UX and customization tools

Cool features you’ll want to tap into:

  • Passwordless login linked to your phone number
  • Apple Pay and Google Pay support
  • Real-time order confirmations
  • Built-in store locator and “Get Directions” buttons
  • POS integration so you can redeem rewards in-store—no phone juggling required

“Our new app’s refreshed designed and optimized order flow ensure guests spend less time navigating and more time enjoying their menu favorites. It reflects our broader vision of leveraging smart technology to make healthy choices more accessible and convenient without sacrificing the transparency or integrity our guests expect,” Jon Asher, chief technology officer of Nékter Juice Bar. 

Nékter Juice Bar Logo

Cool down with hot deals

In an increasingly competitive wellness space, Nékter’s strategy is smart: combine plant-based, clean-label products with real-time tech convenience. The timing couldn’t be better. With consumers seeking both affordability and transparency, Nékter’s Summer of Savings taps directly into:

  • Rising demand for nutrient-rich, plant-based food options
  • Loyalty program engagement as a brand differentiator
  • App-driven rewards experiences as the new standard

With over 3 million loyalty members, Nékter isn’t just blending smoothies—it’s blending smart branding with strategic tech. As the celebration continues, fans can expect more surprises, limited-time offers, and perhaps a few secret menu items to keep the summer fun rolling.

Summer’s never tasted sweeter

This campaign isn’t just about sipping smoothies. It’s a masterclass in meeting modern consumer needs. From personalization to price-conscious promos, Nékter proves that health-forward brands can still be fun, flavorful, and fast.

As summer winds down, Nékter isn’t slowing down on innovation or app-driven experiences. Building on the success of the Summer of Savings Celebration, the brand is now turning its attention to seasonal flavors with the launch of the Fall Into Flavor collection. Debuting September 2 exclusively on the Nékter app, this menu introduces clean, nutrient-packed pumpkin spice smoothies, chia puddings, and protein waffles—proving that indulgence and wellness can go hand in hand all year long.

If you’re in foodservice, beverage, or the better-for-you ingredients game, take a cue from this approach. Great flavor and smart tech go hand in hand.

Need help sourcing plant-based ingredients that perform? From organic fruit powders to adaptogens and functional proteins, we supply bulk ingredients designed for today’s wellness-driven market.

Let’s chat! Explore our portfolio or connect with our team to find the right ingredients for your next clean-label innovation.

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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