Avocados From Mexico and Which Wich are shaking up the sandwich scene with the launch of the AvoWich, a playful, crave-worthy twist on a classic turkey club that swaps bread for avocado halves. Designed for health-conscious foodies and avocado lovers alike, this new foodservice innovation is fresh, creamy, and ready to inspire menus everywhere. As the avocado category continues booming in bulk and foodservice, importer suppliers and private label manufacturers should take note — fresh trends like these are ripe with opportunity.
What’s the big Avo-Deal?
Dallas just got a little greener — and a lot tastier. Avocados From Mexico teamed up with Which Wich Superior Sandwiches to launch AvoWich, a bold new take on the turkey club that ditches the bread entirely. Instead, each sandwich is built between two buttery avocado halves and stacked with ham, turkey, bacon, lettuce, tomato, cheddar, mayo, and honey mustard. Topped with a signature AvoWich seasoning, it’s fresh, flavorful, and perfectly messy.
The launch drops April 28 at select Which Wich locations — but the buzz is already spreading across the foodservice world.
No bread? No problem!
This isn’t just a sandwich. It’s a signal. The AvoWich reflects several key food industry trends:
- Breadless innovation: Low-carb, keto-friendly, and gluten-free options are in high demand.
- Ingredient-forward experiences: Consumers crave transparency, quality, and fun.
- Fresh produce spotlight: Avocados remain a top-performing category in retail and foodservice.
- Seasonal supply chain wins: Mexico’s climate enables avocado harvesting year-round, making it easier for bulk avocado suppliers to meet consistent demand.
“The AvoWich isn’t just a sandwich — it’s an experience. By using avocados as buns, guests will be treated to a deliciously creamy texture that elevates all the fresh ingredients that are found inside. This is one of the most innovative products we’ve featured on the menu, and we’re thrilled to take creativity to tasty new levels!” Which Wich Founder and Chief Vibe Officer, Jeff Sinelli.
And with over 75% of consumers more likely to visit restaurants that display the Avocados From Mexico Fresh Seal, this collaboration could inspire future avocado-forward menu items in fast-casual chains and beyond.
Avo fantasy
- AvoWich debuts April 28 at select Which Wich locations.
- It replaces sandwich bread with avocado halves — no grains, all gains.
- Created by Avocados From Mexico, the top-selling avocado brand in the U.S.
- Targets the breadless trend and health-conscious consumers.
- Avocados From Mexico are harvested year-round, giving them a supply chain edge.
- Opportunity for bulk, wholesale, and private label players to innovate with fresh produce-based alternatives.
Fresh ideas
Whether you’re a foodservice buyer, an importer supplier, or a private label developer looking for the next plant-based idea — the AvoWich serves up serious inspiration. It’s a delicious example of how fresh ingredients can take center stage in menu innovation. And as demand for avocado-based products continues to soar, this sandwich proves there’s more than one way to serve up “good fats” with flair.
Healthier, greener, and definitely Instagram-worthy — the AvoWich™ is more than a fun gimmick. It’s a reminder that fresh, flexible ingredients like avocados offer endless ways to win customer loyalty.
Ready to go avo-crazy?
Ready to ride the wave of produce-powered innovation? For more insights or to explore our range of wholesale ingredients and private label solutions, contact us today or browse our catalog!
