Parents, rejoice! The snack battle is over. Gerber just launched Get’ems!, a new line of fun and nutritious snacks made with real fruits, veggies, and whole grains. Think quinoa, kale, carrots, and apples wrapped up in playful shapes and delicious flavors that kids love. No synthetic colors, no high fructose corn syrup—just good, clean snacking.
If getting your little one to eat healthy feels like convincing a cat to take a bath, Get’ems! might just be your new best friend.
Get this great launch
On February 19, 2025, Gerber officially introduced Get’ems!, a snack line designed to make healthy eating fun, flavorful, and frustration-free for parents and kids alike. Available in cookies, crackers, and puffed snacks, each bite is packed with real ingredients and essential nutrients. Plus, the snacks come in shapes that turn snack time into an adventure—from seashell-shaped cookies to rocket-shaped crackers.
Where can you find them? Right now, they’re hitting the shelves at Walmart and Amazon, with plans to land in Target and more retailers starting March 2025.
Meet the fun-sized superstars
So, what’s in the Get’ems! lineup? Here’s a sneak peek:
Ocean World Cookies
Made with iron and vitamin E to support kids’ growing bodies, these cookies come in fun sea creature shapes. Available in Kale, Apple & Blueberry and Pumpkin, Apple & Cinnamon flavors.
Space Crackers
Little astronauts can blast off with 40% of their daily iron and vitamin E in every bite. These come in Maple, Pizza, and Parmesan flavors, shaped like the sun, Earth, and rockets.
Roundos Puff Snacks
For kids who love crunch, these quinoa-based puffs are packed with calcium for strong bones. Flavors include Barbecue, Pizza, Apple Cinnamon, and Carrot Ranch.
Say goodbye to snack time struggles
Here’s why Get’ems! is making waves in the snack world:
- Parents Want Healthier Snacks – Studies show that nearly two-thirds of parents want to improve their child’s diet with better-for-you options.
- No More Mealtime Battles – Fun shapes and delicious flavors make eating nutritious snacks something kids actually want to do.
- No Junk, Just Goodness – No high fructose corn syrup, synthetic colors, or artificial flavors—just real, wholesome ingredients.
- Brain & Body Boosters – Essential nutrients like iron, vitamin E, and calcium help support growth and development.
- Perfect for On-the-Go – Packaged for convenience, these snacks fit easily into lunchboxes, backpacks, and car rides.
- Kid-Tested, Parent-Approved – Developed by experts in early child nutrition, Get’ems! meet high-quality standards while keeping flavors kids crave.
Other News
While launching entirely new, trend-forward snack formats like GetEms is essential for capturing new shelf space and generating immediate consumer excitement, Gerber knows that true category leadership requires simultaneously elevating the products parents already buy every single week. Demonstrating a portfolio-wide commitment to functional nutrition, the early childhood giant isn’t just relying on new IP—they are actively retrofitting their legacy heritage items to meet modern dietary expectations. Highlighting this exact strategy, the brand recently announced it is enhancing its iconic Puffs and Teether Wheels with nutrient-dense sorghum to more than double the whole grain content. For CPG strategists and brand managers, this dual approach—pairing exciting, net-new product launches with the systematic, nutritional upgrading of core pantry staples—is the ultimate 2026 playbook for maintaining absolute dominance in the baby food aisle.
Real ingredients, no junk
Parents want snacks that are real, wholesome, and fun—Get’ems! delivers! Made with quinoa, kale, apples, and carrots (no junk like synthetic colors or high fructose corn syrup), they’re packed with iron, vitamin E, and calcium for growing kids. Plus, their fun shapes and flavors like Pizza and Apple Cinnamon make snack time exciting—even for picky eaters! Convenient for busy families and backed by simple, transparent ingredients, Get’ems! isn’t just a snack—it’s a smart choice for brain power, strong bones, and happy tummies.
“At Get’ems!, we’re all about making snack time a moment of discovery for kids while delivering high-quality ingredients parents can feel good about, all with tasty options. With playful formats like Ocean World Cookies, Space Crackers, and Roundos Puff Snack, our goal is to empower kids to take charge of their own snacking choices, while giving parents the confidence that every option is crafted with the essential nutrients that help in the development of growing kids.” Jared Morgan, Brand Manager for Get’ems!
Find Get’ems!
Ready to stock your snack drawer with better-for-you bites? Get’ems! snacks are available now at Walmart and Amazon, with more stores rolling out in March 2025. Prices start at $3.48 per pack (subject to retailer variations). To learn more, visit www.getems.com or follow @getems on Instagram for snack inspiration and fun updates!
Gerber’s Get’ems! is changing the game for kids’ snacks, proving that healthy doesn’t have to mean boring. With fun shapes, exciting flavors, and clean ingredients, snack time is about to become the best part of the day.
Want to stay ahead of the curve with the latest industry trends? Get in touch with us at Source86 to learn more about sourcing high-quality ingredients!
