Mondelēz International expanded the CLIF brand’s energy portfolio on March 18, 2026 with two new products: CLIF Energy Bites and a limited-edition CLIF Chocolate Berry energy bar. Both items are now available at retailers nationwide and continue the brand’s focus on plant-based, organic performance snacking.
According to Mondelēz’s announcement, CLIF Energy Bites are sold in individually wrapped 5-packs with a suggested retail price of $7.49, while the Chocolate Berry bar carries a suggested retail price of $1.99 per bar or $7.49 per 5-pack and is available for a limited time while supplies last.
Both products share the same foundational ingredient commitment: organic, non-GMO oats as the base, with plant-based protein as the primary functional claim.
Two Products, Two Formats, One Brief
The two launches serve different consumer occasions within the same energy snacking category.
CLIF Energy Bites come in three varieties — Chocolate Chip, Chocolate Brownie, and Cookies & Creme — each pack delivering 6 grams of plant-based protein in a bite-sized, individually wrapped format designed for on-the-go convenience.
The limited-edition Chocolate Berry energy bar delivers 10 grams of protein per bar and is also made with organic, non-GMO oats. It targets a slightly more performance-oriented consumer and carries a higher protein count than the Bites, positioning it closer to the core CLIF BAR format.
The Bites address snack-sized, casual consumption. The Chocolate Berry bar addresses sustained activity fueling. Together, they extend the brand’s reach across both ends of the active nutrition occasion spectrum without competing directly with each other.
“A Natural Evolution of Our Energy Portfolio”
Coreen Bailor, Senior Brand Manager for the CLIF brand at Mondelēz International, framed the launch as a direct extension of the brand’s existing equity. “CLIF Energy Bites represent a natural evolution of our energy portfolio, delivering the sustained energy and quality ingredients you know and trust, now in a convenient, bite-sized format that helps you raise your bar wherever your adventure takes you,” Bailor stated in the company’s announcement.
The language is deliberate. CLIF is not repositioning. It is extending a trusted format into a new physical size, using existing ingredient credibility — organic oats, plant-based protein — as the bridge. That’s a lower-risk R&D strategy and one that resonates with retail buyers who prioritize brand consistency on shelf.
Run the World: The Campaign Behind the Bar
The Chocolate Berry bar ties directly to CLIF’s new “Run the World” campaign, which the brand describes as a response to “route fatigue” among athletes. The campaign includes a sweepstakes running through July 31, 2026, offering consumers the chance to win running or cycling trips to destinations including Australia, Argentina, and Japan.
The sweepstakes mechanic serves dual purposes. It drives trial of the limited-edition bar, and it extends the campaign’s media life well past the product’s shelf window. For co-packers and manufacturers supporting limited-edition SKUs, this kind of campaign architecture — a short product run supported by a long promotional tail — is a practical model for managing production volume without overcommitting manufacturing capacity.
What This Launch Signals for the Energy Snack Supply Chain
The CLIF dual launch is a useful reference point for suppliers, manufacturers, and private label developers tracking the premium energy snack segment.
Bite-sized formats are gaining ground in performance nutrition. The Energy Bites format sits between a traditional energy bar and a confectionery product. It brings snacking convenience to a category that has historically required consumers to commit to a full bar. For co-manufacturers developing bite-sized snack formats with functional protein claims, this launch from a major Mondelēz brand validates the category at scale.
Organic, non-GMO oats remain the anchor ingredient of choice. Both products lead with organic, non-GMO oats as their base. For bulk oat importers and suppliers, CLIF’s continued commitment to this specification — across multiple SKUs and formats — represents stable, high-volume demand from a large CPG manufacturer with a strong retail-ready presence.
Plant-based protein at accessible price points is driving category expansion. At $7.49 per 5-pack for either product, CLIF is delivering plant-based protein at a price point that competes directly with conventional energy bars. Private label brands developing wholesale plant-based snack lines should note the price ceiling this establishes for comparable organic formats.
According to Mondelēz’s announcement, the CLIF brand became part of the Mondelēz International portfolio in 2022. Mondelēz reported approximately $36.4 billion in net revenue for 2024 and operates across more than 150 countries.
FAQs
What are CLIF Energy Bites? CLIF Energy Bites are individually wrapped, bite-sized snack packs made with organic, non-GMO oats and 6 grams of plant-based protein per pack. They come in three flavors: Chocolate Chip, Chocolate Brownie, and Cookies & Creme, retailing at $7.49 per 5-pack.
What is the CLIF Chocolate Berry energy bar? The Chocolate Berry bar is a limited-edition energy bar delivering 10 grams of protein per bar, made with organic, non-GMO oats, priced at $1.99 per bar or $7.49 per 5-pack. It is available while supplies last.
When did these products launch? Both products launched March 18, 2026 at retailers nationwide across the United States.
What is the CLIF Run the World campaign? Run the World is CLIF’s new marketing campaign tied to the Chocolate Berry bar launch. It includes a sweepstakes offering running and cycling trips to Australia, Argentina, and Japan. The sweepstakes runs through July 31, 2026.
Are CLIF Energy Bites a permanent product? According to Mondelēz’s announcement, CLIF Energy Bites are available at retailers nationwide. The Chocolate Berry bar is explicitly limited-edition and available while supplies last.
About Source86
The CLIF Energy Bites and Chocolate Berry bar launch reflects the accelerating demand for organic, plant-based protein ingredients — particularly non-GMO oats, plant protein concentrates, and clean-label flavoring systems — that power retail-ready performance snacks at scale. At Source86, we connect brands, co-manufacturers, and private label operators with trusted bulk and wholesale suppliers of grains, plant-based proteins, and specialty ingredients that fuel innovation across the energy snack and nutrition bar categories.
Whether you are developing a new bite-sized energy format, sourcing organic oats in bulk for co-packing, or building a private label performance snack line from the ground up, Source86 is your bridge to the right manufacturing and supply chain partners. Contact Source86 today to start your sourcing search.
