Farm Rich announced on May 5, 2026 the launch of three new frozen breakfast items targeting the protein and convenience breakfast occasion: High Protein Blueberry French Toast Sticks (13g protein), High Protein Cinnamon French Toast Bites (12g protein), and Sausage Loaded Hash Brown Bites (7g protein). All three are fully microwavable. The High Protein Blueberry French Toast Sticks are available now. The High Protein Cinnamon French Toast Bites and Sausage Loaded Hash Brown Bites are rolling out at Kroger stores nationwide this summer, with expansion to additional grocery and retail stores to follow. Kelly Rabinowitz, Director of Marketing at Farm Rich, is the spokesperson. Farm Rich is a division of Rich Products, headquartered in St. Simons Island, Georgia, and described as one of the nation’s leading frozen snacks and appetizers brands. Farm Rich products are available at grocery and club stores nationwide and online.
The Three Products: Ingredient Architecture Across Sweet and Savory
High Protein Blueberry French Toast Sticks (13g protein) are the highest-protein item in the launch and the only one currently available at retail. The French toast stick format is a coated and fried bread product: enriched bread is sliced into strips, dipped in an egg and dairy batter flavored with vanilla and cinnamon, then fried or baked to produce the characteristic custard-coated exterior. The blueberry element is incorporated either as a filling within the bread or as a flavor compound in the batter or coating system. The protein enhancement above a standard French toast stick requires the addition of a protein ingredient beyond the baseline egg content of the batter, typically whey protein concentrate, milk protein concentrate, or egg white protein added to either the batter or the bread base.
High Protein Cinnamon French Toast Bites (12g protein) are the bite-sized format version of the French toast concept, coated in cinnamon. The “bites” format requires a smaller piece size than the standard stick, which affects the surface-to-volume ratio of the product during frying or baking: smaller pieces develop a relatively higher proportion of crust to interior, which can affect the protein distribution if the protein enrichment is primarily in the exterior coating rather than the bread base. The cinnamon coating is a sugar and cinnamon surface application that delivers the characteristic warm spice flavor.
Sausage Loaded Hash Brown Bites (7g protein) are the savory entry in the lineup. Hash brown bites are a shredded potato-based product, typically formed into a compressed patty or bite-sized piece with potato starch and fat as the binding system. The “loaded” designation indicates sausage is incorporated into or alongside the hash brown base, adding pork sausage protein to the potato base. The 7g protein per serving from this format reflects the combination of the potato starch base with the pork sausage inclusion, which is lower than the French toast items because the potato hash brown base itself contributes minimal protein compared to an egg-enriched French toast batter.
The Protein Breakfast Occasion: The Macro Context
The Farm Rich launch directly reflects the same consumer demand macro that drove PepsiCo’s Quaker Protein Rice Crisps launch on April 22 and Subway’s explicit protein claim on its Fresh Value Menu: consumers want protein across all eating occasions, including breakfast, and they want it in convenient formats. PepsiCo’s own January 2026 survey found that 86% of Americans are adding protein to their daily diets. The breakfast daypart has historically been the most underserved occasion for protein-fortified convenient frozen foods, with the category dominated by sausage biscuits, egg sandwiches, and breakfast burritos rather than by French toast and hash brown formats with explicit protein claims.
Farm Rich’s positioning of French toast sticks and bites as protein vehicles rather than indulgent treats is the strategic move that makes this launch distinct from earlier iterations of the frozen breakfast category. The “High Protein” prefix on the product name, the explicit gram claims on both items, and the “snackable mornings” framing all target a consumer who is optimizing breakfast for protein content in the same way they optimize a protein bar or a protein shake, but wants a food-first product experience rather than a supplement experience.
The “snackable morning” framing is also significant. Farm Rich’s announcement explicitly notes that breakfast routines are evolving away from sit-down meals toward flexible, on-the-go occasions. The microwavable and bite-sized formats are designed for the commuting, office, or between-class eating occasion rather than the kitchen table. The product name literally calls it “snackable.” For ingredient suppliers serving the frozen breakfast segment, this positioning signals that protein-enriched frozen breakfast items need to perform as finger foods and handheld snacks, not just as plate items, which affects the coating and structural integrity requirements of the finished product.
Farm Rich / Rich Products: The Scale Context
Farm Rich is a brand of Rich Products, a privately held global food company headquartered in Buffalo, New York, founded in 1945. Rich Products is one of the largest privately held food manufacturers in the United States, with revenues estimated at several billion dollars annually, operating across frozen desserts, bakery, pizza, appetizers, and foodservice categories. Its brand portfolio includes Rich’s, Farm Rich, SeaPak, Byron’s BBQ, and others.
Farm Rich’s identity within that portfolio is frozen snacks and appetizers for retail grocery and club store channels. The brand is described as America’s number one mozzarella stick brand (per its Big Game announcement earlier in 2026), which gives it the retail distribution infrastructure and category credibility to launch three breakfast items with Kroger as the anchor retail partner and follow-on expansion to additional grocery and club channels.
The Kroger anchor placement is meaningful for timing and scale. Kroger operates approximately 2,700 stores across the U.S. under the Kroger, Fred Meyer, Fry’s, Harris Teeter, and other banner names. A “rolling out at Kroger stores nationwide this summer” launch for two of the three items represents a significant frozen breakfast shelf space commitment at the largest traditional grocery chain in the U.S.
The Frozen Breakfast Category Context
The frozen breakfast category has been growing consistently since approximately 2020, driven by the convergence of remote and hybrid work schedules (which reduced the commute-driven convenience food occasion but increased at-home breakfast consumption), the protein demand macro, and the premiumization trend in frozen foods that has elevated the category above its historically commodity positioning. Jimmy Dean, Eggo, and Bob Evans dominate the category at scale. Farm Rich’s entry into the protein-enriched French toast and hash brown bite segment positions it within the premium and functional frozen breakfast sub-segment that has been growing fastest within the broader category.
The direct channel comparison for the High Protein French Toast items is the Eggo Protein Waffles and the Kashi protein-enhanced frozen breakfast segment, both of which have been active in the protein breakfast space since 2023. Farm Rich’s differentiation is format: sticks and bites rather than waffles or sandwiches. The stick and bite format is a more snackable, more portable format that better serves the on-the-go breakfast occasion the announcement explicitly targets.
Why It Matters for Protein Ingredient, Egg, Pork Sausage, and Potato Ingredient Suppliers
Farm Rich’s High Protein Blueberry French Toast Sticks and High Protein Cinnamon French Toast Bites launch creates a sustained procurement requirement for protein enrichment ingredients at the 12 to 13g protein per serving specification within a frozen French toast egg batter and bread base formulation, requiring whey protein concentrate, milk protein concentrate, or egg white protein inputs at the particle size and functional solubility specification compatible with an egg-and-dairy French toast batter that must perform through a frying or baking production process and maintain protein content across frozen storage and microwave reheating. For whey protein concentrate and milk protein suppliers serving frozen food manufacturers, Farm Rich’s two-item high-protein French toast launch under Rich Products’ retail distribution infrastructure represents a new protein ingredient application channel in the frozen breakfast segment alongside the existing protein bar, protein shake, and protein snack categories.
The egg and dairy batter inputs for the High Protein French Toast Sticks and Bites require liquid whole egg or egg ingredient, dairy milk or dairy ingredient, and vanilla and cinnamon flavoring at the batter consistency and coating adhesion specification required for a coated frozen French toast product that reheats evenly in a microwave from frozen without losing its characteristic custard-coated exterior texture. For liquid egg suppliers, dairy ingredient manufacturers, and natural vanilla and cinnamon flavor compound producers serving frozen food manufacturers, the Farm Rich French toast launch creates a new sustained demand program for egg-based batter inputs in the protein-enriched frozen breakfast segment at Rich Products’ production and distribution scale.
The Sausage Loaded Hash Brown Bites’ pork sausage inclusion requires seasoned ground pork sausage at the flavor and fat content specification for a compressed hash brown bite application, alongside shredded potato or potato starch inputs at the binding and moisture specification for a formed hash brown product that maintains structural integrity through freezing, storage, and microwave reheating. For pork sausage processors and potato ingredient suppliers serving frozen food manufacturers, the Sausage Loaded Hash Brown Bites create a new concurrent demand for both protein and potato inputs within a single bite-sized frozen breakfast product at Kroger’s national retail distribution scale, with follow-on expansion to additional grocery and club channels in 2026 and 2027.
FAQs
What are the three new Farm Rich breakfast items? High Protein Blueberry French Toast Sticks (13g protein), High Protein Cinnamon French Toast Bites (12g protein), and Sausage Loaded Hash Brown Bites (7g protein). All fully microwavable.
Where are they available? High Protein Blueberry French Toast Sticks are available now at grocery and retail stores nationwide. High Protein Cinnamon French Toast Bites and Sausage Loaded Hash Brown Bites are rolling out at Kroger stores nationwide this summer, with expansion to additional grocery and retail stores to follow. Product locator at farmrich.com.
Who is Farm Rich? A division of Rich Products. One of the nation’s leading frozen snacks and appetizers brands and America’s number one mozzarella stick brand. Headquartered in St. Simons Island, Georgia. Products available at grocery and club stores nationwide and online.
What is the positioning of the new items? Protein-packed, microwavable, on-the-go breakfast foods for “snackable mornings.” Designed for flexible, convenient breakfast occasions for consumers actively prioritizing protein intake across all eating occasions.
About Source86
Farm Rich’s three-item protein breakfast launch reflects active demand for whey protein concentrate, milk protein concentrate, or egg white protein inputs at the 12 to 13g per serving specification for a frozen French toast egg batter and bread base formulation that performs through commercial frying or baking and maintains protein content across frozen storage and microwave reheating, liquid whole egg and egg ingredient at the batter consistency and coating adhesion specification for a frozen French toast stick and bite application, dairy ingredient and vanilla and cinnamon flavoring inputs for a sweet breakfast batter coating system, blueberry flavor compound or fruit inclusion inputs for the Blueberry French Toast Sticks formulation, seasoned pork sausage at the ground and seasoned specification for a hash brown bite inclusion application, shredded potato or potato starch and binder inputs for a compressed formed hash brown bite at frozen food production and microwave reheating specification, and the frozen food co-manufacturing infrastructure capable of producing protein-enriched French toast and hash brown bite formats at Rich Products’ retail distribution scale across Kroger’s national grocery network. At Source86, we connect frozen food manufacturers, protein-enriched breakfast food brands, and frozen snack CPG producers with trusted bulk and wholesale sourcing partners for whey and milk protein concentrate, egg and dairy ingredients for frozen food batter applications, pork sausage for frozen snack inclusions, potato starch and shredded potato inputs, and the ingredient sourcing infrastructure that supports protein-fortified frozen breakfast food production at national retail distribution scale.
Whether your production team sources whey protein for a frozen breakfast batter application, pork sausage for a hash brown bite inclusion, or egg ingredient for a high-protein French toast formulation, Source86 is your bridge to the right manufacturing and supply chain partners. Contact Source86 today to start your sourcing search.
