Mast-Jägermeister US announced on May 11, 2026 the launch of Jägermeister Orange, a new limited-time expression of the brand’s herbal liqueur available now at retailers across the U.S. at a suggested retail price of $22.99. The product is bottled at 33% ABV and is crafted in Germany using the same cold maceration process as the original Jägermeister, with the addition of oils extracted from orange and mandarin peels. The announcement specifies that each bottle contains the oils of three Sicilian oranges. Cindy Wang Simms, CMO of Jägermeister US, is the spokesperson. Jägermeister was introduced 90 years ago and is available in more than 150 countries. It is imported exclusively by Mast-Jägermeister US, headquartered in White Plains, New York.
The Product: 56 Herbs Plus Sicilian Citrus Oil
The original Jägermeister formula is built on a secret recipe of 56 natural herbs, blossoms, roots, and fruits including star anise, cardamom, cinnamon, and ginger roots. The botanical ingredients are extracted through a cold maceration process over several weeks, producing a base that then ages for one full year in more than 400 oak casks before bottling. That production timeline and process is the foundation of the original’s flavor complexity.
Jägermeister Orange retains the full original maceration and aging process and adds one ingredient layer above it: citrus oil refined from Sicilian orange and mandarin peels. The three Sicilian oranges per bottle disclosure is a specific ingredient quantity claim that signals a meaningful citrus oil concentration rather than a trace flavoring addition. Sicilian citrus oils, particularly from the Citrus sinensis (sweet orange) varieties grown in Sicily’s Etna and Catania regions, are among the most prized citrus oils in European food and beverage manufacturing for their aromatic intensity, the high concentration of limonene and linalool terpene compounds that define their bright, floral citrus character.
Mandarin peel oil contributes a distinct aromatic profile from sweet orange oil. Mandarin (Citrus reticulata) peel oil carries a softer, sweeter, and more floral citrus note compared to the sharper, more terpene-forward character of sweet orange oil. The combination of both in the Jägermeister Orange formula creates a layered citrus profile that the press release describes as “vibrant freshness and a modern taste experience.” For food-grade citrus oil suppliers and flavor extraction operations serving the European spirits manufacturing segment, Jägermeister Orange’s three-Sicilian-orange per bottle specification is a meaningful ingredient quantity commitment for a 150-country-distributed liqueur brand.
The Cold Maceration Process and Its Botanical Ingredient Requirements
The Jägermeister production process is one of the most extensively described in the spirits category. The cold maceration approach extracts botanical flavor compounds at low temperatures over weeks, preserving volatile aromatic compounds (terpenes, aldehydes, esters) that are destroyed or driven off in hot extraction processes. This matters for the citrus oil addition specifically because the terpene compounds responsible for the characteristic fresh citrus aroma of Sicilian orange oil are highly volatile and sensitive to heat. A cold maceration approach is compatible with preserving the freshness of the citrus oil character in the finished product in a way that a hot or distilled extraction would not be.
The 56-ingredient botanical base requires sourcing across a wide range of raw material categories: roots and rhizomes (ginger, galangal, licorice), seeds and spices (star anise, cardamom, cinnamon), botanicals and herbs (various dried herbs and blossoms), and now citrus peel oils (Sicilian orange, mandarin). For specialty botanical and herb ingredient suppliers serving the European liqueur and spirits manufacturing segment, Jägermeister’s production scale across 150 countries with a 56-ingredient formula represents one of the most complex and sustained botanical sourcing programs in the global spirits industry.
The Citrus Liqueur Category Context
Jägermeister Orange enters a segment of the citrus spirits market that includes established expressions like Grand Marnier, Cointreau, and Triple Sec on the premium end, and a growing number of flavored herbal and botanical spirits in the middle tier. What distinguishes Jägermeister Orange from those comparisons is that it is not a citrus liqueur designed for mixing into cocktails as a sweetener and citrus flavor contribution. It is a citrus-accented herbal liqueur meant to be consumed ice cold as a shot, with the original’s botanical complexity as the base and the citrus oil layer adding a fresh aromatic dimension to the freezer-cold experience.
The serving temperature recommendation (ice cold, straight from the freezer) is directly relevant to how the citrus oil behaves in the finished product. Citrus oils are viscous and aromatic at room temperature. At freezer temperatures, their aromatic compounds are partially suppressed on the nose but their citrus flavor note is concentrated on the palate. The ice cold shot format is designed to deliver the citrus oil’s flavor contribution in the context of the cold temperature sensation, creating a different sensory experience from consuming the same product at room temperature.
Why It Matters for Sicilian Citrus Oil, Botanical Herb, and Spirits Ingredient Suppliers
Jägermeister Orange’s three-Sicilian-orange-per-bottle citrus oil specification at 90-year-old Jägermeister’s global production scale across 150 countries creates a new sustained procurement program for food-grade Sicilian sweet orange peel oil and mandarin peel oil at the aromatic intensity and terpene profile required for a cold maceration herbal liqueur application compatible with the original Jägermeister 56-ingredient botanical base formula and the one-year oak cask aging program. For Sicilian citrus oil producers and mandarin peel oil extractors serving the European spirits and liqueur manufacturing segment, Jägermeister Orange’s disclosed three-orange-per-bottle specification creates a transparent ingredient quantity basis for estimating the citrus oil procurement volume at the brand’s production scale across its global 150-country distribution footprint.
The original Jägermeister 56-ingredient botanical base continues to anchor the Jägermeister Orange formula, meaning the full botanical herb, root, spice, and blossom sourcing program for the original expression remains unchanged and active as the foundation ingredient layer that the citrus oil addition sits above, creating a concurrent demand for the 56-ingredient botanical maceration base alongside the new Sicilian citrus oil procurement program in the Jägermeister Orange production line. For botanical ingredient suppliers and herb extract manufacturers serving Mast-Jägermeister’s German production facilities, the Orange expression does not replace the original’s botanical procurement program but adds a citrus oil procurement layer above it, extending the overall ingredient supply relationship into a new raw material category.
FAQs
What is Jägermeister Orange? A new limited-time expression of Jägermeister, crafted in Germany using the same 56-ingredient botanical cold maceration process as the original, with the addition of citrus oils from Sicilian orange and mandarin peels. Each bottle contains the oils of three Sicilian oranges. 33% ABV. Available now at U.S. retailers at $22.99 SRP.
How is it served? Ice cold as a shot directly from the freezer, consistent with the original Jägermeister serving ritual. Also mixable with lemon lime soda over ice garnished with an orange slice.
How is it made? The same cold maceration process as the original, weeks-long extraction of 56 natural herbs, blossoms, roots, and fruits at low temperatures, followed by one year of aging in more than 400 oak casks. Citrus oil from Sicilian orange and mandarin peels is then added to the aged base.
How old is Jägermeister? Introduced 90 years ago. Available in more than 150 countries. Imported exclusively by Mast-Jägermeister US, White Plains, New York.
About Source86
Jägermeister Orange’s launch reflects active demand for food-grade Sicilian sweet orange peel oil at the aromatic terpene intensity required for a cold maceration herbal liqueur application at global spirits production scale, mandarin peel oil at the complementary citrus aromatic specification for a layered citrus oil system in a 33% ABV herbal liqueur format, the full 56-ingredient botanical herb, root, seed, and blossom maceration base sourcing program that supports the original Jägermeister formula as the foundational ingredient layer of the Orange expression, and the one-year oak cask aging infrastructure that sits between the maceration and bottling stages of the Jägermeister production process. At Source86, we connect food and beverage manufacturers, spirits producers, and specialty botanical ingredient buyers with trusted bulk and wholesale sourcing partners for citrus peel oils, botanical herb and root extracts, specialty spice and seed ingredients, and the ingredient sourcing infrastructure that supports complex multi-botanical spirits and liqueur production at global distribution scale.
Whether your production team sources Sicilian citrus oil for a spirit flavoring application, botanical herb extracts for a cold maceration liqueur formula, or specialty spice inputs for a multi-ingredient spirits production program, Source86 is your bridge to the right manufacturing and supply chain partners. Contact Source86 today to start your sourcing search.
