Tillamook Country Smoker and Mike’s Hot Honey just dropped the ultimate flavor mashup—again. After spicing up the snack aisle with their beef sticks in March, they’ve taken the partnership to the next level with Swicy Beef Jerky. Think sweet, spicy, smoky, and seriously snackable. Made with 100% premium beef and infused with real chili pepper honey, this new launch brings big flavor to the meat snack game—and it’s already turning heads.
Heat + sweet = yes please
If you’ve been chasing the swicy trend (sweet + spicy), you know the flavor wave isn’t slowing down. This jerky nails it—melding the natural heat of Mike’s Hot Honey with Tillamook’s signature slow-smoked beef.
No gimmicks. Just clean ingredients, real hardwood smoke, and a finish that lingers just enough to make you go back for another piece. The lineup includes:
- 2.2 oz and 6.5 oz bags of jerky
- 1 oz individually wrapped sticks
- Larger bags of sticks (3.6 oz & 9.25 oz)
Available now on Amazon and Tillamook’s website, with 7-Eleven locations joining the fun this summer.
Jerky for the bold
This isn’t your basic gas station jerky. It’s the kind of product that says, “I like a snack with personality.” And people are here for it.
“We’re thrilled to expand a line of snacks that not only satisfies the current consumer appetite for bold, authentic flavors but also exemplifies our dedication to quality. This collaboration between Tillamook Country Smoker and Mike’s Hot Honey represents a union of two iconic brands, each with a steadfast commitment to delivering high-quality, flavorful products. Our delicious new beef sticks and jerky deliver the perfect balance of sweet, spicy and savory, crafted without any artificial ingredients – a true testament to our shared commitment to excellence.” Bree Randall, Chief Marketing Officer of Tillamook Country Smoker
With protein-packed power and no gluten or artificial anything, these snacks are built for flavor chasers and clean-label lovers alike.
Mike’s on fire (in a good way)
Mike’s Hot Honey started with a single drizzle on a Brooklyn pizza and exploded into a nationwide flavor obsession. And now? It’s making beef jerky better.
“We’re excited to continue our successful partnership with Tillamook Country Smoker, bringing the natural sweetness and bold heat of our hot honey to their expertly smoked beef jerky. We’ve always aimed to elevate everyday eating with our hot honey’s unique flavor and this new beef jerky collab is the perfect canvas for those who love a little sweet heat in every bite.” Mike Kurtz, Founder, Mike’s Hot Honey.
From pizza toppings to snack packs, Mike’s has proven that hot honey isn’t just a trend—it’s a movement. And this collab? It’s a spicy-sweet mic drop.
Big trends, bigger bite
This new jerky checks all the trend boxes:
- Swicy flavor obsession
- High-protein, better-for-you snacking
- Trusted brand partnership
- Ready-to-eat, portable formats
- Clean label appeal
It’s also proof that meat snacks aren’t just for road trips anymore—they’re center stage in the snack aisle, especially when bold flavor leads the way.
Sweet heat, meet meat
Retailers, distributors, and category managers: this is the kind of innovation consumers want.
- Premium ingredients: 100% beef, real honey, clean chili heat
- Shelf-friendly: Long shelf life, no refrigeration, high-impulse appeal
- Snack versatility: Convenience, indulgence, protein in one pouch
Whether you’re filling up a jerky wall, launching a swicy-themed set, or developing your own private label snack line—there’s a lesson here: collab + craft + crave = win.
Let’s talk swicy
Consumers are bored of basic. They want flavor fireworks—something that surprises, satisfies, and sparks a second bite. This jerky brings it all, and it’s made by brands people already trust.
Looking to source protein snacks that do more than fill space on a shelf? We can help you find the right partners, products, and formats to match today’s taste trends.
For more flavor-forward launches and sourcing support, reach out to our team—or check out our full range of bulk meat snacks and private label options. Let’s make snack time hotter.
