SYSTM Foods will introduce a new functional beverage line, REBBL Clear Protein, at Natural Products Expo West 2026. According to the company’s press release, the ready-to-drink beverage will debut at the Anaheim Convention Center from March 4 to March 6, 2026.
The brand’s new clear protein line is scheduled for a retail launch in Q4 2026 with a suggested retail price (MSRP) of $4.99. Additionally, the company said it will be sampling its nitrogen-infused kombucha, Humm Nitro (MSRP: $2.99), at its booth during the event.
Formulating a Transparent Protein Drink
Developing a clear protein beverage requires specialized R&D to avoid the milky, thick texture traditionally associated with dairy-based shakes. Formulating with highly soluble bulk whey isolate allows a manufacturer to produce a transparent liquid that drinks more like juice or water.
According to the announcement, the new retail ready REBBL Clear Protein contains:
- 20 grams of non-GMO whey protein
- Zero sugar
- 80 calories
- Essential electrolytes (300mg potassium, 100mg magnesium, 95mg sodium)
- Zinc for immune support
The beverage will be available in four fruit-forward flavors: Mixed Berry, Lemon Lime, Strawberry Watermelon, and Mandarin Orange.
Executive Perspectives on Functional Beverages
The introduction of the new line aims to capture consumers seeking lighter nutritional options throughout the day.
“For too long, protein has meant heavy shakes that feel more like a meal than a beverage,” Elizabeth Stephenson, CEO of SYSTM Foods, stated in the press release. “REBBL Clear Protein breaks that mold, delivering complete protein in a light, refreshing, zero-sugar beverage that consumers will want to reach for throughout the day.”
Why It Matters: The Shift to Lighter Functional Hydration
The shift toward clear protein represents a growing trend in the functional beverage category. As consumers seek lighter refreshment post-workout, beverage brands must adapt their wholesale purchasing and co-packing strategies to handle acidic, fruit-flavored whey formulations instead of standard, thicker dairy processing.
Partnering with a specialized co-packer or coman that understands clear protein stabilization is critical to avoiding sedimentation and maintaining a clear liquid. For brands looking to enter this space, utilizing a reliable supplier or importer for high-quality, soluble whey isolate is the essential first step in successful private label or branded co-manufacturing.
What’s New
Beyond the adult hydration space, functional protein innovation remains a major theme across all aisles at this year’s Natural Products Expo West. Highlighting this trend in the children’s category, Once Upon a Farm is debuting its first-ever line of refrigerated meat pouches and protein-packed oat bars, signaling a broader industry push toward higher-protein formulations tailored to all age groups.
FAQs
When is REBBL Clear Protein launching?
According to the company, REBBL Clear Protein is scheduled to launch in Q4 2026.
How much protein is in the new REBBL clear beverage?
Each bottle contains 20 grams of non-GMO whey protein, zero sugar, and 80 calories.
Where is SYSTM Foods exhibiting at Expo West 2026?
SYSTM Foods will be at Booth 1741 in Hall B at the Anaheim Convention Center from March 4 to March 6, 2026.
About Source86
The launch of REBBL’s new product highlights how vital high-quality, specialized ingredients are to the functional beverage industry. For emerging brands looking to develop innovative drink profiles like clear proteins, having the right supply chain partner is critical for successful R&D and large-scale execution.
Source86 is a leading importer, manufacturer, and coman partner for the food and beverage industry. Whether your brand needs a reliable co-packer for a new beverage line, wholesale sourcing for bulk ingredients like whey isolate, or end-to-end co-packing and private label solutions, our team provides the expertise needed to scale your operations efficiently. Contact us today to optimize your supply chain by visiting our contact page.
