Taco Bell and Milk Bar are back with another epic dessert collab. Say hello to Milk Bar Birthday Cake Churros—warm, crispy churros filled with birthday cake frosting and topped with colorful sprinkles. It’s a party in every bite.
Starting February 20, 2025, these festive treats are hitting Taco Bell menus nationwide for a limited time. Grab them while they’re hot—literally.
Churros time
- What’s Inside? A classic churro gets a birthday cake makeover with creamy frosting and confetti sprinkles.
- Where Can You Get It? Available at participating Taco Bell locations nationwide.
- How Much? $2.99 for two churros or $1.99 for a solo treat.
- Why Now? Taco Bell’s birthday is just around the corner, and what better way to celebrate?
Dessert heaven
This isn’t the first time Taco Bell and Milk Bar have joined forces. Back in 2022, they created the wildly popular Strawberry Bell Truffle, a genius mix of taco shell crumbs and cake truffle magic.
“We love partnerships that play with form and flavor, which is exactly what we’ve done with this extra-celebratory take on the churro. A visit to Taco Bell isn’t complete without savoring the sweets, and this special little treat captures the sweet, nostalgic birthday cake flavors and festive feeling with every bite, making every occasion feel like your special day.” Taco Bell Global Chief Food Innovation Officer, Liz Matthews.
Tacos, churros and Milk Bar
Taco Bell and Milk Bar’s latest treat taps into some of the biggest food trends right now:
- Limited-Edition Hype: Special treats like these create buzz and get fans rushing to try them before they disappear.
- Nostalgic Flavors: Birthday cake flavors bring back childhood memories, adding a sentimental value to the experience.
- Sweet Collabs Keep Winning: limited-time partnerships between big brands continue to drive excitement and sales.
- Experiential Eating: Consumers are increasingly looking for food that’s more than just a meal—it’s an experience. Whether it’s the novelty of a new flavor or the excitement of an exclusive drop, these collabs make eating fun.
- Social Media-Worthy Treats: Instagrammable desserts are key to viral success. With its bright sprinkles and gooey filling, this churro is designed to be shared—both in real life and online.
Limited-edition sweets
Consumers are craving more than just the usual menu staples—they want excitement, exclusivity, and a bit of nostalgia. Limited-time sweets deliver on all three. The “drop culture” that started in fashion has made its way to food, where short-run items create a sense of urgency and excitement. Brands like Taco Bell and Milk Bar are tapping into this trend, offering fans something they can’t resist: a treat that won’t be around forever.
Dessert collaborations also allow brands to experiment with new flavors and formats, leveraging each other’s strengths. In this case, Taco Bell brings its widespread reach, while Milk Bar delivers its cult-favorite dessert expertise. The result? A creative, crave-worthy snack that appeals to both brands’ fan bases.
Get your sugar fix
Not only can you score these churros at Taco Bell, but Milk Bar is launching their own Churro Birthday Cake Truffles. Imagine cake truffles with a churro cake center and birthday frosting—pure dessert bliss.
Bonus Alert! If you’re in NYC, stop by Milk Bar’s flagship store on Feb. 20 at 10 AM EST to grab a free Churro Birthday Cake Truffle (while supplies last). These Milk Bar Birthday Cake Churros won’t last forever. Whether you’re celebrating something big or just treating yourself, they’re the perfect way to make every day feel like your birthday.
Looking to bring unique desserts to your brand? Source86 can help with co-manufacturing (co-man) and private label solutions to create innovative, market-ready treats. Get in touch today!
