Mark your calendars! Taco Bell is throwing the ultimate party with the return of Live Más LIVE, happening on January 28, 2025, at the iconic Hollywood Palladium. This celebration of all things Taco Bell promises big surprises—think menu magic, jaw-dropping collaborations, and a whole lot of más! Whether you’re catching the action in person or streaming from your couch, this is one event you don’t want to miss.
Get ready to Live Más
Live Más LIVE 2025 is taking everything you loved about last year’s event and cranking it up a notch. Here’s the scoop:
- Where and When: Taco Bell’s innovation extravaganza hits the Hollywood Palladium on January 28, 2025, at 5 PM PT.
- Who’s Invited: FIRE! Tier Rewards Members can grab complimentary tickets, hotel stays, and travel vouchers via Taco Bell’s app on December 10 at 2 PM PST. First come, first served, so don’t snooze!
- Streaming Live: Can’t make it to Hollywood? No worries! Catch all the action live on Taco Bell’s YouTube channel from the comfort of your taco-filled abode.
Taco time
Let’s taco ’bout what went down at Live Más LIVE 2024:
Last year’s Live Más LIVE event introduced over 30 crave-worthy menu items, leaving fans’ taste buds in pure bliss. Highlights included the iconic Big Cheez-It Crunchwrap Supreme and the irresistible MTN DEW BAJA BLAST Gelato, both of which brought bold and exciting flavor combinations to the table. Taco Bell also took creativity to new heights by partnering with unique brands like Salt & Straw and innovative chefs from the TBX program, showcasing a fresh wave of culinary collaboration. Fans couldn’t get enough of these unforgettable flavors—who wouldn’t want to live out their taco-inspired dreams? This year, Taco Bell is keeping the surprises under wraps, but you can bet it’ll be filled with tasty twists and groundbreaking announcements.
Taco Bell’s big reveal
Live Más LIVE 2025 is more than just a one-day event—it’s a movement that reflects Taco Bell’s commitment to innovation, community, and connection. The brand is redefining fast food by offering bold, one-of-a-kind menu items that promise to make your taste buds dance with joy. From unforgettable collaborations to exclusive perks, Taco Bell continues to put its fans first, creating experiences that go far beyond the menu. By partnering with innovative brands like Salt & Straw and creative chefs from the TBX program, Taco Bell isn’t just introducing new flavors—it’s shining a spotlight on unique, collaborative experiences that elevate the brand and the creative voices it partners with. These partnerships underscore Taco Bell’s vision of offering distinctive, boundary-pushing innovations while fostering brand alliances and spotlighting the creativity of other food innovators.
This movement is about more than flavor; it’s about building brand loyalty through shared experiences and deep community engagement. Taco Bell recognizes that modern consumers crave more than just good food—they want experiences that connect them to the brand on a personal level. Live Más LIVE captures this trend by combining bold product launches with opportunities to connect, explore, and engage, whether you’re participating in person or tuning in virtually. This approach aligns perfectly with the current trend of brands prioritizing community-building and creative collaborations. Taco Bell is crafting moments that encourage fans to feel like they are part of something bigger—something exciting and innovative. They’re not just serving food; they’re creating memories, shared connections, and opportunities for all to Live Más.
Flavor party
Join Live Más LIVE 2025! Members, snag your spot on Dec 10 at 2 PM PST. 🌮 Not a member? Join Taco Bell Rewards. 📺 Everyone else, tune in on YouTube. Grab a snack and join the fun!
Wanna know more? Contact our team today!
