Teremana Tequila, founded by Dwayne “The Rock” Johnson, has launched its fifth annual Guac on the Rock campaign, and this time, it’s not just about guac. From May 1 to May 31, patrons can get $10 back on any appetizer when they buy a Teremana cocktail at participating restaurants—or even via DoorDash. With up to $1 million in reimbursements, this feel-good campaign supports hospitality while encouraging food lovers to celebrate with tequila, takeout, or tacos. Cinco de Mayo just got a lot tastier—and more accessible.
Don’t just sip—snack smart
This year’s Guac on the Rock is Teremana’s most generous yet. Instead of only covering guacamole, the campaign now covers any appetizer. Whether you’re out at your local bar or ordering from your couch, you can enjoy your apps and get rewarded.
Here’s how it works:
- Buy any Teremana Tequila cocktail at a bar or restaurant.
- Order any appetizer alongside it (yes, even mozzarella sticks).
- Snap a photo of the itemized receipt and upload it to guacontherock.com.
- Receive $10 back via Venmo, capped at $1 million nationwide.
Receipts must be submitted by June 5, and yes—you must be 21+ to join the fiesta.
Either way, you win
This year marks the first time Guac on the Rock expands into delivery, thanks to a partnership with DoorDash. From May 1–12, customers in select states can get a $10 DoorDash gift card when purchasing a 750ml+ bottle of Teremana from a participating retail location on DoorDash. That gift card? Yours to spend on apps. Participating states include: CA, FL, GA, IA, ID, IL, NY, OH, OR, DC.
From guac to queso
Let’s face it—everyone loves a snack. And in a time when 84% of Americans are dining out less due to inflation, this campaign is more than a promo. It’s a lifeline for restaurants and a fun way to treat yourself without breaking the bank.
According to Morning Consult, rising prices have significantly shifted consumer dining habits. This campaign encourages people to return to their favorite local spots and celebrate with a little less guilt—and a lot more flavor.
Foodservice pros
Bars and restaurants featuring Teremana cocktails could see a solid uptick in visits this May. If you’re in the hospitality business, now’s the time to:
- Highlight Teremana specials on menus.
- Promote your best-selling apps across social media.
- Use the campaign to boost happy hour foot traffic.
App game
Ingredient suppliers and wholesale buyers, take note: appetizer demand is likely to spike. From plant-based dips to spice-forward fried bites, snackable, shareable ingredients are in the spotlight.
If you’re a wholesale importer, supplier, or private label manufacturer, now’s your chance to lean into:
- Heat-and-eat bar snacks
- Versatile spice blends for coatings
- Premium guacamoles and hummus bases
- Sustainable, crowd-pleasing ingredients that ride the Cinco de Mayo wave
One campaign, tons of takeaways
- $1 million in appetizers reimbursed
- Runs May 1–31, 2025
- Applies to dine-in and DoorDash purchases
- Supports local bars and restaurants
- A flavorful response to consumer spending shifts
Cheers and good guac
The bottom line? This campaign is a win for eaters, drinkers, and industry players alike. If you’re in foodservice or ingredients, consider this your reminder to prepare for appetizer season—because the party has started.
For more insights into foodservice trends, private label solutions—or to stock up on ingredients fit for a fiesta—feel free to contact us or explore our wholesale selection.
