Tic Tac, famous for its refreshing mints, is shaking things up with a bold new treat: Tic Tac Chewy! This fruity candy offers the best of both worlds—a crunchy shell with a surprisingly soft, chewy center. To spread the word, the brand is rolling out a playful campaign, “Soft on the Inside,” proving that even the toughest exteriors can hide a sweet side.
Through a series of lighthearted commercials, Tic Tac is showing how even the most serious individuals—whether in a courtroom, a biker bar, or a tattoo parlor—can’t resist the charm of Tic Tac Chewy! It’s a fun, flavor-packed experience designed to surprise and delight consumers of all ages.
What’s the big chew?
Tic Tac Chewy! isn’t just another candy launch; it’s a major move for the brand. Here’s what makes it special:
- A First for Tic Tac: This is the brand’s first major campaign designed specifically for a candy (not just mints!).
- Lighthearted Ads: The campaign features humorous scenarios where people known for their tough exteriors reveal their soft sides after a single bite.
- Social Media Buzz: “Chewy Confectionals” is an interactive influencer campaign inviting fans to answer tough questions and reveal their own “softer sides.”
- Available Nationwide: Grab Tic Tac Chewy! in single (1.8oz), share (3.4oz), and peg (7.0oz) bags in stores and online.
Unleash your softer side
The snack industry is evolving, and Tic Tac Chewy! is right on trend. Here’s why:
- Consumers Want More Than Just Flavor: Today’s snackers crave dynamic textures, and the combination of crunch and chew hits the sweet spot.
- Nostalgia Meets Innovation: Classic brands are finding new ways to excite loyal customers while attracting younger generations.
- Convenience Wins: With busy lifestyles, bite-sized, resealable candy packs make on-the-go snacking easier than ever.
- Engagement Drives Sales: Social media-driven campaigns are redefining how brands connect with their audiences. Tic Tac is tapping into this with influencer collaborations and interactive experiences.
This sweet spin on classic
Tic Tac isn’t just playing around—this launch taps into some serious industry trends:
- Texture Matters: The demand for unique sensory experiences is growing, and chewy candies are gaining popularity across all age groups.
- Gen Z Appeal: Younger snackers prefer bold flavors, interactive branding, and social media engagement—Tic Tac Chewy! delivers on all fronts with a fun and vibrant campaign.
- Natural Ingredients Win: Made with colors from natural sources, Tic Tac Chewy! aligns with the clean-label movement, which is a major buying factor for today’s health-conscious consumers.
- Brand Evolution: This launch signifies Tic Tac’s expansion beyond mints into a broader confectionery space, proving it can innovate while staying true to its roots.
Tic Tac gets a makeover
Tic Tac Chewy! isn’t just launching a new candy—it’s tapping into some of the biggest marketing trends shaping the industry today:
- Storytelling & Emotion: The “Soft on the Inside” campaign builds an emotional connection with humor and relatability, making the product memorable.
- Influencer-Led Engagement: With the “Chewy Confectionals” initiative, Tic Tac is leveraging social media influencers to create interactive, shareable content that boosts brand awareness.
- Multi-Channel Strategy: From streaming ads to social media buzz, the campaign ensures visibility across multiple platforms where Gen Z and millennial consumers are most active.
- Experiential Branding: By making people reflect on their “softer sides,” the campaign turns the candy into more than just a snack—it becomes part of a fun, engaging experience.
- Nostalgia with a Twist: By reinventing a classic brand with a new texture and playful storytelling, Tic Tac taps into nostalgia while staying fresh for modern audiences.
Chewy future awaits!
With a growing focus on engaging, multi-textured snacks, brands are pushing boundaries like never before. Tic Tac Chewy! is a perfect example of how classic brands can innovate while keeping their identity intact. The next big thing in snacking? It might just be a combination of textures and flavors waiting to hit the shelves.
Staying ahead means adapting to consumer preferences and keeping up with innovations in confectionery manufacturing. Want to explore how your ingredients can fit into the next big snack trend? Let’s chat!
