Tim Hortons is bringing back one of the quick-service industry’s most famous annual promotions. On Monday, February 23, 2026, the coffee and bakery chain announced the return of its iconic Roll Up To Win® promotion in the United States, offering guests the chance to win everything from free donuts to vacations.
The promotion officially kicks off today and runs through March 22, 2026.
The Game: Physical Cups and Digital Rolls
Originally launched 40 years ago in 1986 as “Roll Up The Rim To Win®,” the promotion has evolved significantly to accommodate the digital age of ordering. This year, guests have multiple ways to play and win.
- Digital Rolls: Guests can earn a digital “Roll” on the Tim Hortons app by purchasing an eligible hot or cold beverage, breakfast sandwich or wrap, avocado toast, or Omelette Bites. Digital Rolls can also be earned on delivery or catering orders placed through the app.
- Physical Cups: Guests visiting a local Tim Hortons can still experience the classic physical game by rolling up the rim of an eligible promotional hot beverage cup (Medium, Large, or Extra Large) for a chance to win a free coffee or donut.
- Double the Chances: For hot beverages served in a promotional cup, guests can actually get two chances to win: the physical reveal on the cup itself, plus a digital Roll in the app if they scan their Tims Rewards barcode during the order.
“Launching Roll Up To Win® every year continues to be a way for us to thank our loyal guests with a promotion that offers the chance to win all kinds of amazing prizes,” said Maria Posada, Vice President of Marketing at Tim Hortons.
What’s Up for Grabs?
The 2026 prize pool includes over 1 million Tim Hortons food and beverage items, along with Tims Rewards points.
Beyond the immediate food gratification, Tims Rewards members can win larger digital prizes, including:
- A Cirque du Soleil Las Vegas VIP Package
- Rakuten Kobo Libra Colour eReader Bundles
- A Year Supply of Shell Fuel ($2,500 in gift cards)
- $1,000 Uber Eats Digital Gift Cards
- Oura Ring 4 Wellness Trackers
- Nintendo Switch™ 2 Gaming Consoles
Why It Matters
“Roll Up To Win” is a masterclass in seasonal loyalty marketing:
- App Adoption: By shifting the most lucrative prizes (vacations, electronics, gift cards) exclusively to the “Digital Roll” format, Tim Hortons is heavily incentivizing customers to download the app and join the Tims Rewards program.
- Frequency Driver: The “double chance” mechanic (getting both a physical cup roll and a digital roll by scanning the app) is designed to increase visit frequency during the four-week promotional window.
- Heritage Marketing: Celebrating the 40th anniversary of the promotion reminds consumers of the brand’s long-standing history and deep integration into North American coffee culture.
FAQs
When does the Tim Hortons Roll Up To Win promotion end?
The promotion runs from February 23 through March 22, 2026, at 11:59 PM EST.
How do I play digitally?
You need to create a free Tims Rewards account and order eligible items (like beverages or breakfast sandwiches) through the app or by scanning your rewards code at the register. You can then reveal your digital Rolls in the app.
Do I have to buy something to play?
No purchase is necessary to participate. Information on how to request a digital Roll or game cup without making a purchase is available in the Official Rules at RollUpToWin.com.
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