The Big Game is just around the corner, and the competition off the field is heating up just as fast as the action on the gridiron. From the reignition of the “Cola Wars” to celebrity-studded mayonnaise musicals, brands are pulling out all the stops for Super Bowl LX.
If you’re looking to catch up on the biggest food and beverage headlines ahead of kickoff, we’ve curated our top 5 most-read Super Bowl stories. Here is everything you need to know to be the MVP of water cooler conversation this week.
1. Pepsi Revives the Cola Wars with a Polar Bear Twist
The biggest commercial news of the year is undoubtedly Pepsi’s direct challenge to Coca-Cola. In a bold move, Pepsi has “poached” the iconic polar bear character for a blind taste test spot directed by Taika Waititi. It’s nostalgic, cheeky, and sure to be the most talked-about ad of the night.
- Read the full story: Pepsi Challenges Coke with Polar Bear Blind Taste Test in Super Bowl LX Ad
2. Hellmann’s & Andy Samberg Bring the Laughs
Mayonnaise might not sound glamorous, but put Andy Samberg in a sequined jumpsuit and call him “Meal Diamond,” and you have a hit. Hellmann’s returns for its sixth consecutive year with a high-energy musical parody that ditches the heavy preaching for pure entertainment.
- Read the full story: Hellmann’s Super Bowl Ad Review: Andy Samberg Brings “Sweet Sandwich Time”
3. 7-Eleven Scores with Massive Pizza Deals
Hosting a watch party can get expensive, but 7-Eleven is making a play for the budget-conscious host. The retailer announced aggressive deals for both the Big Game and National Pizza Day (which falls the next day), proving you don’t need a massive catering budget to feed a crowd.
- Read the full story: 7-Eleven Scores Big with 2026 Super Bowl & Pizza Day Deals
4. The Ultimate VIP Tailgate Menu
For those heading to Santa Clara, the culinary bar has been raised. Bullseye Event Group unveiled a jaw-dropping menu for its Players Tailgate, featuring dishes from Bobby Flay, Aarón Sánchez, and other celebrity chefs. It’s a glimpse into how high-end hospitality is reshaping the game day experience.
- Read the full story: Bullseye Event Group Unveils Celebrity Chef-Curated Menu for Players Tailgate
5. Kevin’s Natural Foods & The “Clean Game” Sweepstakes
Not everyone wants heavy fried food on game day. Kevin’s Natural Foods is capitalizing on the “better-for-you” trend with a clever sweepstakes tied to penalties (a “clean game”). It’s a smart example of how health-focused brands are finding their way into the Super Bowl spread.
- Read the full story: Kevin’s Natural Foods Launches Game Day Flavors & Sweepstakes
Share Your Game Day News
As the excitement builds for Super Bowl LX, brands are moving fast to capture consumer attention. Whether you’re launching a limited-time menu item, a viral ad campaign, or a unique retail promotion, Source86 is the place to get your story in front of industry leaders. If you have a scoop, a press release, or an insider tip to share with our editorial team, reach out via our Contact Page.
