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Source86

Source86

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CPG News

Turn Up the Heat: Hormel’s Bold & Spicy Snack Tray Brings the Fire!

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by Agustina Branz · February 6, 2025

Hormel Foods Bold and Spicy Tray

Hold onto your taste buds because Hormel Foods has just launched a snack that’s bringing the heat to your next party! Introducing the HORMEL GATHERINGS Bold and Spicy Tray, packed with a fiery mix of jalapeño-infused pepperoni, spicy salami, and two types of cheese. This spicy snack tray is here to satisfy your craving for bold, flavorful bites without any of the prep work. If you love a little (or a lot) of heat in your snacks, this tray is made just for you.

Whether you’re hosting a party, gearing up for game day, or simply craving a snack that’s anything but ordinary, the HORMEL GATHERINGS Bold and Spicy Tray is the ultimate crowd-pleaser. Ready to find out what’s inside?

What’s inside? 

Hormel’s HORMEL GATHERINGS Bold and Spicy Tray brings the heat with the following delicious ingredients:

  • Jalapeño Pepperoni—This classic pepperoni is upgraded with real jalapeño peppers, making each bite spicy and zesty. It’s perfect for anyone who loves a little fire in their food.
  • Spicy Salami—Think chorizo with a punch! This spicy salami is packed with garlic, paprika, and a blend of peppers that give it an irresistible kick.
  • Pepper Jack Cheese – Creamy, tangy, and flecked with spicy peppers, this cheese perfectly balances the heat from the meats. Its flavor packs a punch without overpowering the other ingredients.
  • Mild Cheddar Cheese – The perfect partner for spicy flavors, mild cheddar cheese adds a smooth, comforting touch to the tray, providing some relief from the heat without compromising on taste.

Hormel has struck the perfect balance with this snack tray: bold, spicy meats paired with smooth, creamy cheeses. Whether you’re hosting a party or snacking solo, it’s a flavor-packed experience in every bite.

Why spicy? Because it’s trending!

There’s no denying that spicy foods are hotter than ever. The demand for bold, fiery flavors has skyrocketed, and Hormel is tapping into this spicy trend with the Bold and Spicy Tray. According to industry research, consumers are increasingly drawn to adventurous, heat-packed foods, and spicy snacks are one of the fastest-growing categories in the market.

Hormel is delivering on what spice lovers crave, giving them a snack that’s exciting, flavorful, and perfectly balanced. Whether it’s chili, jalapeños, or other hot ingredients, the demand for spice is only growing.

Snack attack

Great news! The HORMEL GATHERINGS Bold and Spicy Tray is already available in select stores, and it will be hitting retailers nationwide this spring. Whether you’re picking it up for your next party or just craving something spicy for movie night, you’ll soon be able to find it at your local supercenter’s deli section. This fiery tray is just one step away from being your new go-to snack.

Hormel Foods Bold and Spicy Tray

Snack- changer

Hormel’s Bold and Spicy Tray is more than just another snack option—it’s a revolution in snack convenience. Here’s why it’s a game-changer for anyone looking for something fun, fiery, and easy:

  • Perfect for Parties – No prep, no mess, just grab and serve! This tray is an instant crowd-pleaser, making it the ideal addition to game days, movie nights, or any gathering that needs a little spice.
  • Spice Done Right – The Bold and Spicy Tray is the perfect balance of heat and flavor. It’s spicy enough to satisfy your craving for heat, but the combination of cheeses and meats keeps it from overwhelming your palate.
  • Convenience is Key – Hormel has made sure that convenience is at the forefront of this snack tray. No need to prep, slice, or arrange. Just pop open the lid and start snacking. It’s the hassle-free way to spice up your snack game.

Looking ahead to September 2025, Hormel Pepperoni is turning pizza night into a playful experience with its “Pepperoni Insurance” promotion. Fans can claim free packs of pepperoni via digital gift cards, ensuring no topping goes missing just in time for National Pepperoni Pizza Day on September 20. This fun, consumer-focused activation highlights how the brand continues to innovate and engage fans beyond traditional snacking occasions.

Spice lovers, this one’s for you!

If you’re someone who loves spicy, flavorful snacks, the HORMEL GATHERINGS Bold and Spicy Tray is a must-try. It brings together a perfect blend of heat, creamy cheese, and smoky meats—all without any of the prep work. Whether you’re hosting a party or snacking on your own, this tray is sure to spice things up.

Craving more premium, spicy snacks or looking to elevate your next gathering? For more insights on the latest trends and high-quality ingredient sourcing, feel free to contact us or explore our wide range of flavorful, top-notch ingredients today! Whether you’re a foodie or a host looking to impress, we’ve got you covered with the best in bold, quality ingredients.

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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