TWIX® is treating fans to a brand-new festive mashup this year with its first-ever Hallowmas™ celebration. The limited-edition TWIX Hallowmas™ Packs feature TWIX Ghoulish Green Fun Size bars and the debut of the TWIX Snowman.
Fans can also join the TWIX Candy & Cash Sweepstakes for a chance to win $20,000 and a bundle of TWIX bars. From spooky-themed NYC pop-ups to Zombie Claus appearances, TWIX blends Halloween thrills with early holiday cheer. Explore the full TWIX product range.
TWIX Hallowmas™: The sweetest mashup of the season
This October, TWIX is making it easier than ever to enjoy Halloween and the holidays together. Dubbed Hallowmas™, the new celebration is inspired by TWIX’s iconic two-bar format, combining cookie and candy fun in one bite.
Here’s what fans can expect:
- TWIX Hallowmas™ Pack: Available for a limited time at TWIX.com/Hallowmas, packs include TWIX Ghoulish Green Fun Size and the NEW TWIX Snowman. Priced at $2, with restocks on October 29.
- TWIX Candy & Cash Sweepstakes: One lucky winner can score a bundle of TWIX bars plus $20,000 in cash for the holidays. Enter by commenting, tagging a friend, or sharing your Hallowmas™ spirit on Instagram or TikTok using #TWIXSweepstakes.
- NYC Pop-Up Grotto: Zombie Claus takes over Brooklyn for two nights (Oct. 31–Nov. 1), offering jump scares, remixed carols, interactive photo ops, and free Hallowmas™ Packs for the first 100 guests each night.
Tim LeBel, President of Sales at Mars Wrigley North America, explains:
“Halloween falls on a Friday this year for the first time in over a decade, which means more celebrations, more trick-or-treaters, and more TWIX. Fans can now celebrate both holidays at once, and only TWIX can deliver on that promise.”
Key Takeaways:
- Hallowmas™ merges Halloween and holiday cheer in one unique celebration.
- Limited-edition bars feature festive twists: ghoulish green cookies and snowman shapes.
- Sweepstakes and NYC pop-up events create interactive brand experiences.
- Mars, Incorporated continues to innovate with iconic candy brands.
Why Hallowmas™ matters and what’s next
TWIX Hallowmas™ proves that holiday marketing can be both fun and innovative. By blending Halloween thrills with early Christmas cheer, TWIX taps into seasonal excitement while creating unique engagement opportunities for fans.
Limited-edition flavors, sweepstakes, and immersive experiences like Zombie Claus’ NYC grotto highlight how candy brands are evolving to entertain audiences beyond the kitchen or candy aisle.
While inventing entirely new micro-seasons like “Hallowmas” is a brilliant way to dominate grocery endcaps and capture extended holiday spending, Mars Wrigley knows that sustaining year-round velocity requires tapping into entirely different cultural conversations. Beyond the traditional seasonal aisle, Twix is aggressively targeting Gen Z and sports fans by rethinking both its product format and its influencer strategy. Proving this point, the brand recently stepped onto the court to launch its highly anticipated Twix Bits, teaming up with LiAngelo Ball for a clever “Two-Way Contract” campaign. For CPG brand managers and marketing strategists, this dual approach—leveraging massive seasonal events while simultaneously penetrating the sports and pop-culture landscape with new snacking formats—demonstrates a masterclass in 360-degree brand building for 2026.
Don’t miss out on the fun! Visit our Source86 website to explore our full range of products and limited-edition treats. Have questions or want to learn more? Feel free to contact us. We’d love to help you get your hands on the best ingredients and solutions for your needs!
FAQs
Hallowmas™ is TWIX’s first-ever celebration combining Halloween spookiness with early holiday cheer. Fans can enjoy limited-edition bars, sweepstakes, and themed events.
You can buy the pack online at TWIX.com/Hallowmas or check your local retailers while supplies last.
Zombie Claus is TWIX’s jiggly, jaw-rattling holiday mascot bringing spooky fun to NYC pop-up events with photo ops, interactive experiences, and surprises.
