This week, it’s not just about extra belly rubs and new chew toys—National Pet Week (May 5–11) is all about making sure our dogs are thriving from the inside out. And the team at Ultimate Pet Nutrition is leading the pack with Nutra Thrive™, a powdery scoop of canine wellness packed with gut-friendly probiotics, joint-loving collagen, and enough superfoods to make your smoothie jealous.
Formulated by celeb vet Dr. Gary Richter (yes, that holistic pet whisperer), Nutra Thrive is making waves across the pet aisle and the CPG world. Whether you’re a pet brand, private labeler, or just a curious co-manufacturer sniffing around the supplement space, here’s why this furry phenomenon matters.
Paws up for probiotics!
Nutra Thrive is a daily dog supplement that comes in a convenient sprinkle-on powder. It’s designed to support everything from your pup’s digestion to their energy and mobility—with over 30 powerful ingredients all working together.
Let’s break down this bowl:
- Collagen (marine + bovine) – For wag-worthy joint and hip support
- Probiotics + Digestive Enzymes – Because every good boy deserves a good gut
- Antioxidants (think milk thistle + mushroom blend) – Fighting free radicals like a furry superhero
- Heart-healthy hawthorn berry + CoQ10 – Supporting that strong, tail-wagging ticker
Dr. Richter created Nutra Thrive to help dogs live longer, more active lives—and that mission is resonating with modern pet parents who treat their dogs like family (and feed them better than their in-laws).
Scoop, sprinkle, thrive!
Ultimate Pet Nutrition is unleashing a fresh wave of awareness for Nutra Thrive during National Pet Week, teaming up with none other than Rob Lowe—actor, dog dad, and health nut. Together, they’re pushing the message that a walk a day isn’t enough: your pup deserves real wellness from the bowl up.
And guess what? It’s not just consumers who are paying attention. Ingredient buyers, co-mans, and R&D teams are sniffing out opportunities in pet nutrition like it’s bacon-flavored.
Wag more, worry less
If you’re in the business of sourcing or selling, here’s why Nutra Thrive deserves your attention:
- Pet is the new premium. Consumers are spending big on wellness—for their dogs.
- Human-grade is hot. Ingredients like collagen, probiotics, and medicinal mushrooms are crossing into the pet space.
- R&D is howling. Co-manufacturers are looking for versatile, pet-friendly ingredients with high efficacy and clean sourcing.
- Private labelers take note. This is a growing space begging for innovation and difference.
The dog supplement everyone’s barking about
Nutra Thrive is more than a wellness product—it’s a wake-up call for CPG innovators. As the pet category booms, ingredient buyers should consider:
- Scalable sourcing for mushroom powders, collagen peptides, and supergreens
- Pet-safe certifications and testing protocols
- Flexible formats for powders, chews, and mix-ins
- Flavor-forward R&D because if dogs don’t eat it, it doesn’t matter how healthy it is
With trends like “gut health for pets” and “longevity blends” on the rise, Nutra Thrive is a case study in where the market’s headed. And trust us: the tailwinds are strong.
Final treats!
National Pet Week might only last seven days, but the wellness boom in pet CPG is just getting started. Nutra Thrive shows how human-grade ingredients and thoughtful formulations are becoming table stakes in the pet aisle—and that’s good news for ingredient buyers looking to diversify.
So if you’re ready to fetch more from the booming pet supplement category, we’ve got the ingredients (and the dog puns) to help.
Let’s talk tails, trends, and turmeric. Reach out today to explore pet-safe ingredients that work as hard as your dog’s nose. Let’s connect!
