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Source86

Source86

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Wells Enterprises + Ferrero: Candy Bar Classics Get a Cool Makeover!

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by Agustina Branz · February 19, 2025

Wells Enterprises + Ferrero Ice Cream Bars

Wells Enterprises and Ferrero North America just dropped a frozen bombshell—your favorite candy bars are now ice cream bars! Say hello to Butterfinger, Baby Ruth, and 100 Grand Ice Cream Bars, packed with all the flavors you love but with a creamy, chilled twist. Craving a crunch with your scoop? Now you can double-treat yourself with this ultimate snack mashup!

Chilled to perfection!

  • Butterfinger Ice Cream: Buttery, peanuty ice cream loaded with crispy Butterfinger pieces, delivering that signature crunch in every bite. The smooth ice cream perfectly contrasts the crispety, crunchety bits, all wrapped in a velvety chocolate coating for the ultimate peanut butter and chocolate experience.
  • Baby Ruth Ice Cream: Chewy nougat-flavored ice cream infused with roasted peanuts and a layer of rich, gooey caramel, all covered in a luscious chocolatey shell. The combination of textures—chewy, crunchy, and creamy—mimics the classic candy bar while adding an ultra-satisfying ice cream twist.
  • 100 Grand Ice Cream: Decadent caramel-flavored ice cream swirled with even more gooey caramel and enveloped in a crispy chocolate shell speckled with crunchy bits. Every bite delivers a satisfying snap, making it a dream treat for caramel lovers.

But the magic is in the details—each bar is crafted to capture the signature textures and flavors of the original candy bars while delivering an ultra-smooth ice cream experience. The Butterfinger bar balances sweet and salty with its signature crunch, Baby Ruth packs a chewy, nutty bite, and 100 Grand blends rich caramel with a crispy, chocolatey finish. Every bite is a true indulgence!

Double treat yourself

This launch isn’t just about taste—it’s a game-changer in the frozen treats aisle, this trend is here to stay!

“Fans of Butterfinger, Baby Ruth, and 100 Grand are always looking for bold new ways to enjoy their favorites, and these ice cream candy bars deliver indulgence in every bite. We’re excited to see them in freezers nationwide,” Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio.

Wells Enterprises + Ferrero New Ice Cream Bars

Ice cream chocolate bars are cool

The release of these ice cream bars taps into several key consumer trends:

  • Hybrid Indulgence: People love mashups of their favorite snacks, and blending candy bars with ice cream is a surefire win.
  • Nostalgia-Driven Treats: Retro snacks are making a comeback as consumers crave flavors that remind them of childhood.
  • Premiumization of Ice Cream: With an increasing demand for high-quality ingredients and innovative flavors, these bars bring a gourmet twist to classic treats.
  • On-the-Go Snacking: Individually wrapped bars fit perfectly into busy lifestyles, offering an easy way to enjoy a frozen treat anywhere.
  • Texture Craze: Consumers are gravitating toward products with multiple textures, and these bars deliver a combination of creamy, crunchy, and chewy sensations that keep every bite interesting.

On-the-go happiness

These new frozen candy bar creations are more than just a treat; they’re a revolution in the world of indulgence! Whether you’re lounging at home, enjoying a picnic, or on-the-go, these ice cream bars are the perfect way to satisfy your sweet tooth. With each bite offering the perfect balance of creaminess and crunch, you’ll be hooked from the first taste. And with each bar individually wrapped, they make sharing—or savoring solo—easier than ever. So why wait? Grab your favorite flavor and experience the next-level fusion of candy and ice cream today!

These new ice cream bars are hitting freezer aisles nationwide! Each flavor comes in a 6-pack with an SRP of $5.99, making it easy to stock up on your favorites.

Chill out!

Ready to give these a try? Head to doubletreatyourself.com to find them near you! Snap a pic, share your first bite, and tag @wellsincus & @ferreronacorp to join the fun.
So, what’s your pick—Butterfinger, Baby Ruth, or 100 Grand?

Ready to elevate your frozen snack game? Source86 is your go-to for the latest and greatest in innovative food products. Stay ahead of trends and bring these exciting ice cream candy bars to your offerings. Contact Source86 today to discover how you can add these deliciously unique treats to your retail lineup. Don’t miss out—let’s make indulgence even cooler!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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