What’s better than a refreshing cold brew on a hot day? A cold brew tea with a side of nostalgia! 7-Eleven is serving up history in a bottle with its new Southland Reserve™ Cold Brew Tea, a private-label lineup crafted in partnership with AriZona Beverages. With four bold and refreshing flavors—Sweet Tea, Unsweet Tea, Peach Tea, and Lemon Tea—this new beverage line is as much about taste as it is about legacy.
7-Eleven’s tea time
The name Southland Reserve is a nod to 7-Eleven’s roots as Southland Ice Company back in 1927, long before it became the convenience giant we know today. This launch isn’t just about bringing cool drinks to the masses—it’s about celebrating the past while embracing the future.
So, what makes this tea special? It’s brewed using gravity-based filtration and an extended cold steeping process, allowing the flavors to develop naturally for a smoother, richer, and less bitter taste. Whether you like your tea classic, fruity, or unsweetened, Southland Reserve has something to quench your thirst.
Tea-riffic news!
- Big Collaboration Alert: 7-Eleven teamed up with AriZona Beverages to make this premium cold brew tea line a reality.
- Flavor Lineup: Sweet Tea, Unsweet Tea, Peach Tea, and Lemon Tea—something for every tea lover.
- Cold Brew Magic: The tea is steeped using gravity-based filtration for a smoother, less bitter taste.
- Global Ingredients, Premium Taste: Black and green tea leaves sourced from Argentina, Indonesia, and Kenya.
- Available Nationwide: Found at 7-Eleven®, Speedway®, and Stripes® stores across the country.
Sip, chill, repeat
This launch isn’t just about adding another drink to the shelf—it taps into major industry trends that are reshaping the way we sip:
- Cold Brew Craze: Consumers are gravitating toward smoother, less bitter tea compared to traditional iced tea.
- Private-Label Power: 7-Eleven is expanding its exclusive product line, making premium flavors more accessible to everyone.
- Collaboration Wins: By teaming up with AriZona Beverages, 7-Eleven brings expert brewing knowledge into the mix.
- Nostalgia Sells: The branding taps into 7-Eleven’s 1927 origins, adding an emotional hook for long-time fans.
- On-the-Go Convenience: Busy consumers want quality beverages they can grab on the fly, and 7-Eleven delivers just that.
History in a bottle
“Southland Reserve Cold Brew Tea is more than just a drink—it’s a celebration of our history and the customers who have been with us every step of the way. We’re blending the best of the past with the flavors of today to create something truly special.” shared Nikki Boyers, Vice President, Private Brands at 7-Eleven.
The launch of Southland Reserve Cold Brew Tea proves one thing: the beverage industry is evolving, and convenience stores are stepping up their game. With consumers craving craft-style drinks that are both premium and nostalgic, 7-Eleven is hitting the sweet spot (or, in the case of Unsweet Tea, the perfectly refreshing spot!).
Cold brew, hot trend
Cold brew isn’t just for coffee lovers anymore. With more people looking for better-for-you alternatives, tea has become a go-to option. And with AriZona’s tea expertise combined with 7-Eleven’s retail power, this launch is set to make waves in the industry.
So, whether you’re grabbing a bottle on the go or reminiscing about the good old days, this is one tea worth trying. Next time you stop by 7-Eleven, Speedway, or Stripes, snag a Southland Reserve and take a sip of history!
“AriZona has always been about great taste and high-quality brewing. Teaming up with 7-Eleven to create Southland Reserve was a natural fit, and we’re thrilled to bring these delicious teas to the market.” Don Vultaggio, Chairman and Founder of AriZona Beverages.
Sip the past, taste the future
With its smooth taste, nostalgic branding, and expert craftsmanship, Southland Reserve Cold Brew Tea is raising the bar for convenience store beverages—one bottle at a time. Cheers to innovation, history, and, most importantly, great tea!
Want to stay ahead of the game when it comes to new beverage trends, ingredient sourcing, and private-label innovations? Let’s chat! Reach out to us or explore our premium ingredients to see how you can bring the next big thing to the market!
