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Source86

Source86

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Tis’ the szn to be saucey: A Whole Lotta McRib Sauce to spice up your holiday season!

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by Agustina Branz · November 20, 2024

A rib sandwich and a gallon container of deep red sauce.

Hold on to your napkins, folks— the McRib is officially back and it’s saucier than ever. McDonald’s is bringing back the legendary McRib sandwich on December 3rd, for a limited time, just in time to get your holiday cravings in check. But wait, there’s more! This year, McDonald’s is offering something special: A Whole Lotta McRib Sauce—a half-gallon jug of that iconic McRib sauce, perfect for all your festive needs. Yes, you read that right—a half-gallon of sauce, because sometimes, one little packet just isn’t enough. So, before you start preparing for another season of gingerbread, and questionable eggnog, let’s talk about why this McRib surprise will be the best one yet. Whether you’re a McRib diehard or a curious newcomer, we’ve got the scoop (or should we say the sauce?) on everything you need to know.

The sauce jug you didn’t know you needed

“The McRib is more than a sandwich – it’s a part of a culture, it’s a legend, it’s an event,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s. “McRib SZN is a holiday unto itself, so we wanted to embrace that spirit and give fans an even bigger way to celebrate this year with A Whole Lotta McRib Sauce.”

If you’ve ever found yourself devouring a McRib and thinking, “Wow, I wish I could swim in this sauce,” McDonald’s has heard your prayers. For the first time ever, they’re releasing A Whole Lotta McRib Sauce: a glorious half-gallon jug of this delicious liquid that has become a fan favorite. At just $19.99, this jug of magic is ready to join your holiday festivities as the ultimate gift, the perfect party addition, or just a personal indulgence (we won’t judge you if you go all-in). Available online starting November 25, you can grab your jug at www.wholelottamcribsauce.com—but hurry, because once it’s gone, it’s gone. They even have a countdown!

Sauce is life!

Deep red background with McDonald's yellow arches logo and whit4e letters that read a whole lotta McRib Sauce 04 days 19hrs 32mins 46secs

From the moment you unwrap your McRib you know you’re part of something bigger than just a sandwich, it’s a movement. And this year, McDonald’s is making sure you’re equipped to celebrate it properly. Along with the return of the McRib, the company is dropping a McRib-inspired anthem, “It Could Only Mean One Thing (McRib is Here),” available on all streaming platforms. Very over the top and extra, just how we like it. Alaska Airlines isn’t the only one taking off with amazing products!

McDonald’s is not the only company to sell their magic elixirs bottled to the public. Think of Chick-fil-A’s amazing sauce and their Garden Herb Ranch Sauce. Or how about Buffalo Wild Wings’ zesty and spicy concoctions? The Sweet BBQ Sauce is to die for. There are so many the list keeps on going, as it should. Someone get Raising Cane’s to sell theirs by the gallon, please. Consumers speak and brands must answer, I mean there’s a reason behind people ordering ten packs of sauce for one single sandwich. It’s because they are so good that restaurants are forced to come out of their comfort zone and find a way to bring their brands to consumers’ everyday life. The secret to happiness? More sauce!

Here we go!

Mark your calendars, set your alarms, and maybe even draft your letter to Santa—McRib SZN begins on December 3. But if you want the sauce, don’t wait too long. The countdown is on, and McDonald’s is ready to make this the most saucy holiday season yet. So, whether you’re diving into the McRib for the first time or you’re a seasoned pro, there’s never been a better time to celebrate McRib SZN. From the limited-edition sauce jug to the new holiday anthem, McDonald’s is bringing the flavor and the fun this season. So, get ready to say goodbye to the usual holiday chaos and say hello to a whole lotta McRib!

Wanna know more about new brand releases like these? Talk to our team today and get in the loop. 

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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