Capriotti’s Sandwich Shop, the award-winning sub-chain with a cult following, has just launched two gourmet sandwiches: the Classic Club and American Wagyu Club. These premium subs combine slow-roasted Butterball turkey, hickory-smoked, honey-cured bacon, and fresh veggies with top-tier proteins like Snake River Farms American Wagyu beef. With these additions, Capriotti’s is tapping into the growing trend of elevated comfort foods, bridging fast-casual dining and premium ingredients.
Capriotti’s goes gourmet
Capriotti’s, known for its slow-roasted turkey and chef-curated subs, introduced two new club sandwiches designed to elevate traditional favorites.
- Classic Club: Featuring slow-roasted Butterball turkey, hickory-smoked bacon, provolone cheese, and prosciuttini peppered ham, topped with lettuce, tomatoes, onions, and creamy mayo.
- American Wagyu Club: This gourmet twist replaces the ham with ultra-premium American Wagyu beef from Snake River Farms, delivering a rich, melt-in-your-mouth experience.
These additions follow Capriotti’s recent launch of its signature hickory-smoked, honey-cured bacon, which takes center stage in both sandwiches.
Luxury on a bun
The launch highlights Capriotti’s strategy to appeal to foodies who crave indulgent yet accessible options. The pairing of classic deli-style ingredients with high-end elements like American Wagyu beef taps into several consumer trends:
- Premium Comfort Foods: Diners want elevated versions of familiar favorites, combining nostalgia with indulgence.
- Transparency and Quality: Consumers are increasingly drawn to brands that emphasize high-quality ingredients from trusted suppliers. Capriotti’s use of Butterball® turkey and Snake River Farms® Wagyu fits the bill.
- Fast-Casual Dining Goes Upscale: As diners demand more than just convenience, fast-casual brands like Capriotti’s are stepping up to deliver gourmet experiences at affordable prices.
Club sandwich reimagined
Capriotti’s doesn’t just sell sandwiches—they sell a story. Their messaging cleverly bridges tradition and innovation. With phrases like “slow-roasted whole turkeys every night” and “hand-pulled fresh every morning,” Capriotti’s underscores their commitment to authenticity while introducing luxury ingredients like Wagyu beef.
“With the introduction of the Classic Club and American Wagyu Club, we’re excited to showcase our flavorful new bacon and the premium ingredients we’re known for. We slow-roast whole turkeys every night and proudly serve American Wagyu beef from Snake River Farms to create these hand-crafted subs, elevating classic flavors with our signature top-quality ingredients for a fresh take on a timeless favorite.” Kim Lewis, Capriotti’s Chief Marketing Officer.
The addition of the American Wagyu Club also allows Capriotti’s to connect with a younger audience that values unique and Instagram-worthy food experiences. Let’s face it: a sandwich with American Wagyu and honey-cured bacon practically begs to be photographed.
A must-try
- Luxury on a Budget: At a time when economic uncertainty is making people rethink spending, affordable indulgences like these sandwiches offer guilt-free luxury.
- Bold Flavors, Familiar Base: The addition of Wagyu and artisanal bacon upgrades a classic format, giving customers something new without venturing too far from what they know.
- Social Media Appeal: These sandwiches, with their premium ingredients and visually striking presentation, are poised to go viral.
Next-Gen club sandwiches
Capriotti’s Sandwich Shop has managed to do the impossible: elevate the humble club sandwich into a gourmet experience without losing its approachable charm. The Classic Club and American Wagyu Club perfectly capture today’s culinary trends, offering indulgence, nostalgia, and quality in every bite. Ready to experience the future of fast-casual dining? Visit your nearest Capriotti’s or order online to try these irresistible new sandwiches.
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