Chipotle is lacing up its skates for another round of fan-favorite promo fun. On April 21, 2025, hockey fans who wear a jersey to participating Chipotle restaurants in the U.S. and Canada after 3:00pm local time can score a buy-one-get-one (BOGO) deal on entrees. The beloved “Wear Your Hockey Jersey” tradition returns for the fifth year, kicking off the Stanley Cup Playoffs with flair. Alongside the offer, Chipotle has announced an extended partnership with the NHL—and for the first time ever, the NHLPA is getting in on the action too. Chipotle has the best collabs ever!
BOGO and chill
Chipotle is making power plays both on the ice and in-store. Here’s what’s going on:
- BOGO Returns: On April 21, wear a hockey jersey after 3:00pm and get a second entrée free with your order—limit five per check.
- North America-Wide: Valid in participating locations across the U.S. and Canada.
- NHL & NHLPA Partnership: Chipotle extended its multiyear NHL partnership and added a new agreement with the NHL Players’ Association (NHLPA), creating fresh marketing opportunities with NHL athletes.
“We are thrilled to officially join Chipotle in this multiyear partnership with the NHL to activate and highlight players in Chipotle campaigns. We’re looking forward to continuing to bring more players to the forefront as part of Chipotle marketing and advertising and working together with both the NHL and Chipotle to evolve and grow this partnership.” Devin Smith, NHLPA Senior Director, Sponsorship and Player Marketing.
A hat trick for branding: NHL, NHLPA & burrito buzz
This isn’t just about burritos—it’s about brand strategy and cultural moments. Chipotle continues to lead in consumer engagement by tapping into passionate communities like hockey fans.
- Fan Engagement: The BOGO promotion boosts in-store traffic and celebrates fan culture during peak NHL season.
- Brand Expansion: Partnering with the NHLPA opens doors for deeper athlete collaborations and social content.
- Visibility: Chipotle’s logo will be front and center—literally—on the ice during every playoff game.
- Cross-Market Appeal: With restaurants in Canada and the U.S., the campaign builds international fan engagement.
Behind the burritos
While this promo is fan-focused, Chipotle’s ability to roll out consistent, large-scale campaigns like this hinges on its reliable supply chain and quality ingredient sourcing. When you’re promising BOGO burritos to thousands of jersey-wearing fans in one night, your ingredients—from black beans to adobo-marinated proteins—need to show up fresh, flavorful, and on time.
For bulk and wholesale buyers, it’s a reminder of the importance of:
- Forecasting demand spikes during promotions.
- Working with importer suppliers who can handle real-time volume shifts.
- Staying nimble in both product quality and delivery timelines.
Cool promo, hot opportunity
Chipotle’s hockey BOGO promo is more than just a marketing win—it’s a reminder that great food, smart partnerships, and good timing can create cultural magic. As “Chipper” keeps skating alongside the NHL and NHLPA, the brand continues to show what’s possible when flavor meets fandom.
Whether you’re watching the game or managing ingredient supply for a fast-growing brand, the message is clear: be ready, stay flexible, and don’t miss a beat—or a burrito.
Your turn to make the play
Want to learn how top foodservice brands prep for promotions like these? Contact us or explore our wholesale ingredient and private label solutions—we’ll help you stay ready for game day (and every day).
