Plant-based proteins are no longer niche—they’re the backbone of some of the fastest-growing CPG categories, from clean-label snacks to functional beverages. But when sourcing in bulk, not all proteins behave the same. So, which protein is right for your product? Let’s explore four of the most versatile options in our catalog.
Almond Protein: Mild, Nutritious, and Smooth
Why do CPG brands love it? Almond protein powder offers a unique combination of healthy fats, fiber, and plant-based protein. It has a light, mildly nutty flavor that works beautifully in premium formulations with a clean-label positioning.
Ideal for:
- High-protein baked goods
- Dairy-free coffee creamers
- Smoothies and shakes
- Keto-friendly bars
Formulation tips:
- Works well in blends with rice or pea
- Naturally gluten-free and appealing to paleo/keto consumers
Brown Rice Protein: Hypoallergenic and Highly Functional
Why does it work? Brown rice protein is known for being digestively gentle, mild in taste, and easy to blend. It’s a solid choice for brands focused on allergen-free formulations or clean nutrition.
Ideal for:
- Kids’ nutrition products
- Protein-enriched snacks
- Gluten-free bakery mixes
- Functional beverages
Formulation tips:
- Pair with pea protein for amino acid completeness
- Low-flavor impact makes it versatile in sweet or savory products
Pea Protein: The Clean Label Classic
Why is it a frontrunner? Pea protein delivers on texture, neutral flavor, and strong protein content—all without common allergens. It’s ideal for a wide range of plant-based products, including RTDs, savory snacks, and meat analogs.
Ideal for:
- RTD protein drinks
- Vegan burgers and crumbles
- Nutritional powders
- Dairy alternatives
Formulation tips:
- Available in hydrolyzed, fermented, and organic formats
- Combine with rice protein to optimize taste and nutrition
Pumpkin Seed Protein: Nutrient-Dense and Differentiated
Why does it stand out? Pumpkin seed protein brings a high mineral content, sustainable sourcing story, and rich, earthy flavor to your formulation. It’s ideal for brands that want something more unique without sacrificing performance.
Ideal for:
- Functional superfood blends
- Clean-label baking mixes
- Bars, bites, and balls
- Keto or paleo-positioned SKUs
Formulation tips:
- Use solo or as part of a multi-protein blend
- Organic, unroasted versions available
How to Choose the Right Plant Protein
When deciding which protein works best for your CPG product, consider:
- Taste & Texture: Almond and pumpkin are nutty; rice and pea are neutral.
- Functional Needs: Hydrolyzed pea helps in beverages; pumpkin adds bulk and fiber.
- Label Claims: All four are great for gluten-free and non-GMO claims; rice and pea are allergen-friendly.
- Target Market: Keto, vegan, functional wellness, and child nutrition each require different features.
Blending Proteins for Better Performance
Sometimes, the best results come from combining two or more plant proteins. For example, pea and rice create a more complete amino acid profile, balancing each other’s limitations. Almond or pumpkin seed protein can add a creamy texture or rich mouthfeel to otherwise neutral bases.
Why it matters:
- Improves nutritional completeness
- Enhances taste and texture
- Supports label claims like “plant protein blend” or “complete protein”
Strategic blending can help your product stand out—without sacrificing performance or clean-label appeal.
Ready to Source Smarter?
At Source86, we make it easy to source bulk plant-based proteins that meet your technical specs and your brand promise. With a vetted catalog, supporting documentation, and clean-label transparency, we help you go from formulation to shelf—faster and smarter. Explore our full plant-based protein selection.
