Cincoro Tequila, the ultra-premium brand co-founded by NBA legends including Jeanie Buss and Michael Jordan, is paying homage to the purple and gold. On Tuesday, February 17, 2026, the brand announced a special-edition Lakers Añejo Tequila, available exclusively in the Southern California market.
This limited-run release celebrates the deep ties between the spirits brand and the franchise—Cincoro is an official spirit of the Los Angeles Lakers, and Lakers Governor Jeanie Buss is one of the tequila’s five founding partners.
The Bottle: Purple & Gold Ombré
The standout feature of this release is the packaging, which departs from Cincoro’s standard sleek glass design to incorporate the team’s identity.
- Design: The bottle features a purple and gold ombré finish inspired by the Lakers’ iconic jerseys.
- Branding: It includes embossed logos representing both the Cincoro and Lakers brands.
- The Liquid: Inside is Cincoro’s award-winning Añejo, aged for over 20 months (considerably longer than the industry standard of one year for Añejo). It is made from 100% Blue Weber Agave and selected personally by Jeanie Buss.
“Cincoro was created to represent greatness at the highest level, and that same standard has always defined the Lakers,” said Jeanie Buss. “This special Añejo brings those worlds together in a way that feels celebratory, and worthy of Lakers fans.”
Availability & Price
Unlike standard Cincoro releases which are distributed nationally, this bottle is a regional exclusive for the team’s home base.
- Launch Date: Bottles will be available for purchase beginning February 24, 2026.
- Where to Buy: Exclusive to Southern California at select premium retailers including Total Wine & More, Gelson’s, Mission, and BevMo.
- Price: The suggested retail price is $139.99 (750 mL).
Why It Matters
This collaboration highlights the unique ownership structure of Cincoro.
- Synergy: While many spirits brands sponsor sports teams, few are actually owned by the team owners. Cincoro was founded by five NBA owners (Buss, Jordan, Wyc Grousbeck, Wes Edens, and Emilia Fazzalari), allowing for seamless integration like this.
- Collectibility: The regional exclusivity and team-specific branding make this a prime target for sports memorabilia collectors, not just tequila drinkers.
- Premium Positioning: At $140, it reinforces Cincoro’s status as a high-end lifestyle brand rather than a volume play.
Other News
More Tequila for Hoops Fans While Cincoro is honoring the Lakers’ legendary history with its new Añejo bottle, another premium tequila brand is leaning into the live-action thrill of the current NBA season. Lobos 1707 recently activated a 7-day fan reward program following a dramatic double-overtime buzzer-beater by the Phoenix Suns. Find out how you can score a reimbursed drink to celebrate the game-winning shot in our coverage of the Lobos 1707 Buzzer Beater Fan Reward.
FAQs
Where can I buy the Cincoro Lakers bottle?
It is available exclusively in Southern California at retailers like Total Wine & More and Gelson’s starting Feb 24, 2026.
How much does it cost?
The MSRP is $139.99 for a 750mL bottle.
Is the tequila different from the regular Cincoro Añejo?
The liquid is Cincoro’s standard high-quality Añejo, aged over 20 months, but this specific batch was “personally selected” by Jeanie Buss for the collaboration.
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