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CPG News

Clean Juice powers up with protein-packed smoothies and $6 lunch deal

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by Agustina Branz · June 24, 2025

Clean Juice menu

Clean Juice just dropped a summer menu that’s bold, breezy, and built for gains. With a new wave of protein-rich smoothies, vibrant superfood blends, and a lunch combo that clocks in at $6, the USDA-certified organic juice bar is proving that wellness can be flavorful, fun, and affordable. From fig jam toast to a blue spirulina sipper called Ocean Waves, this is Clean Juice at its freshest.

What’s new on the menu?

On June 24, 2025, Clean Juice officially launched its revamped menu across participating U.S. stores. It’s structured around eight easy-to-navigate categories designed to meet various wellness goals, from performance fueling to just-juice simplicity.

Key additions include:

  • performance smoothies: new blends packed with 40–53g of organic protein
    • Recharge One, Evergreen One, Electric One, Mighty Mocha One
    • Customizable with hemp or whey protein
  • just juice category: no fluff, no frills—just certified organic juice blends
  • new summer drinks:
    • Ocean Waves: almond milk, pineapple, banana, vanilla, blue spirulina, and coconut cream
    • Pineapple Breeze: pineapple, lemon, orange, and coconut water
  • expanded toast lineup:
    • Fig & Fire: prosciutto, mozzarella, fig jam, ricotta, and hot honey

“The demand for protein-packed options is higher than ever before, and Clean Juice is listening to customer feedback and responding with innovation. Our new menu structure eliminates the guesswork, organizing options by wellness goals, while delivering the protein-forward nutrition our customers crave.” BRIX Holdings CEO Sherif Mityas. “

The $6 lunch deal that delivers

In the mood for something more solid than a smoothie? From 11 a.m. to 3 p.m. daily, Clean Juice now offers a limited-time lunch deal: grab any toast, wrap, or sandwich for $6 when paired with a 12oz (or larger) juice or smoothie.

Why it works:

  • encourages midday visits without breaking the budget
  • bundles wellness-forward meals with premium beverages
  • makes on-the-go nutrition more accessible

Clean Juice is redefining what fast casual wellness looks like. And judging by the numbers, it’s perfectly timed: 61% of consumers are actively increasing their protein intake, and Pinterest reports a 101% spike in superfood smoothie searches.

Smoothies with muscles (and a view)

Clean Juice is ticking every trend box right now, and that’s big news for bulk and wholesale partners:

  • superfoods like blue spirulina, chia, and coconut cream are no longer niche—they’re menu mainstays
  • protein-forward blends are redefining what smoothies can be, especially with clean-label whey and hemp
  • premium toast toppings like fig jam, hot honey, and ricotta offer upscale, approachable innovation
  • functional beverages (think hydration + antioxidants) are now expected—not just optional

For private label developers, this menu signals major opportunity. Whether it’s ready-to-blend smoothie packs or protein powder pouches, the demand is loud and clear.

Clean Juice Sandwiches and Juices

Big energy, bigger opportunity

Clean Juice’s summer refresh hits the sweet spot: it’s wellness-forward but indulgent, simple but elevated, fast but nourishing. They’ve created a lineup that’s Insta-worthy and fitness-friendly—no compromise required.

For ingredient suppliers and product developers, this is a wake-up call to:

  • expand superfood sourcing capabilities
  • deliver performance-ready powders and blends
  • stay flexible with seasonal SKUs

Because when customers want drinks that fuel and food that feels good, the brands that innovate fast (and source smart) win.

Let’s blend something brilliant

Clean Juice is doing what the best brands do: meeting people where they are—with products that nourish, energize, and taste amazing. If you’re looking to fuel the next wave of smoothie bowls, bottled blends, or better-for-you snacks, we’re here to help.

Let’s talk spirulina. Or fig jam. Or protein systems that pack a punch. Whatever your next project needs, we’ll source it fresh, fast, and at scale.

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Avatar photo

Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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